Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and that’s why I wanted to revisit the topic today. First of all, let’s recap. What IS the difference between niche and ideal…

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[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies. But, how do you craft…

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[Video] Flip It! Do You Need to be Living Your Purpose?

[Video] Flip It! Do You Need to be Living Your Purpose?

Are You Living Your Purpose? Should You Be? If you spend any time on the Internet these days, you’ve probably noticed that finding and living your purpose is a hot topic. A quick Amazon search of “find your purpose” yields more than 4000 results, and the books listed on the first page boast tools readers can use to discover why they’re really here. How do you feel about this topic? If you’re one of the hundreds, thousands, or maybe even…

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Episode #26 – Alicia Forest on Love-Based Money with Michele PW

Episode #26 – Alicia Forest on Love-Based Money with Michele PW

Setting Boundaries to Create a Priority-Based Business. In this episode, Michele interviews Alicia Forest, Intuitive Business Strategist and Lifestyle Designer. On the podcast, she shares practical tips for setting boundaries so heart-centered, conscious, and spiritual entrepreneurs can leverage their work, and enjoy more time off. In this episode, you learn: A practical strategy for implementing your decision to go from whatever you’re doing now to living your dream entrepreneurial life (this is actionable, and proven!). How to prioritize effectively, so…

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The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

I’m going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious entrepreneurs the information they need to build their businesses in a love-based way. In fact,…

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[Video] The Story Behind the Story — “Love-Based Copywriting System” book

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.” You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits. But,…

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[Video] Flip It! Should You Fake It Until You Make It?

[Video] Flip It! Should You Fake It Until You Make It?

Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves? Let me start by sharing what happened on an episode of the show, “So You Think You Can Dance.” (Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It’s about mindset and success!) In case you don’t know, “So You Think You Can Dance” is a reality show, and it’s…

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Episode #25 – Jenny Fenig on Love-Based Money with Michele PW

Episode #25 – Jenny Fenig on Love-Based Money with Michele PW

“Get gutsy”: shifting out of corporate life and into your calling. In this episode, Michele interviews Jenny Fenig, author and founder of the Get Gutsy Movement, which comprises the Get Gutsy Coach Training School, the Get Gutsy Podcast and Get Gutsy University. On the podcast, she shares tips and advice for following your gut instinct to create a life you love while experiencing success on your own terms. In this episode, you learn: What to do when you hear that…

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3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy? Here’s why: any fear-based emotions you experience around your business and/or your marketing will shine through in your marketing and messaging, both in terms of how you feel about it, and how your customers perceive it. For example, if you…

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[Video] The Story Behind the Story — “Love-Based Copywriting Method”

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could either choose to use traditional direct response copy and marketing (an example of direct response copy is those long sales letters that you scroll down…

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