Episode 75 – Beth Grant on Love-Based Money with Michele PW

Episode 75 – Beth Grant on Love-Based Money with Michele PW

It’s All About Alignment. In this episode, Michele interviews Beth Grant, creator of Truth & Consciousness—a business dedicated to helping service providers get their souls, lives, and businesses aligned. After decades in the corporate world and a plentiful flow of funds, Beth decided to take the plunge into entrepreneurship. Here, Beth shares her fascinating story of rising from poverty and depression to become the successful coach, author, singer, songwriter, and business owner that she is today. In this episode, you…

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Marketing problem? The Real Reasons Your Product/Service Might Not Be Selling

Marketing problem? The Real Reasons Your Product/Service Might Not Be Selling

It happens all the time. You have what you think is a “marketing problem.” You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, what if the marketing problem was a symptom, and not the cause? What…

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[Video] Flip It! How Do You Build a Business Around Multiple Passions?

[Video] Flip It! How Do You Build a Business Around Multiple Passions?

Before I dive into walking you though how to build a business around multiple passions, I thought I’d back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it’s a lot of work. You see, while in some cases, it’s possible to build multiple passions under one business roof,…

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Episode 74 – Sierra Sullivan on Love-Based Money with Michele PW

Episode 74 – Sierra Sullivan on Love-Based Money with Michele PW

Reclaim Your Femininity and Find Your Path to Success. In this episode, Michele interviews Sierra Sullivan, creator of LifeStylized—a business dedicated to supporting women and couples in awakening their highest potential to create powerful evolutions in life, love, and spirituality. A coach who focuses mostly on “profound reclamation work for women; specifically, around pussy reclamation,” Sierra has been in the field of feminine empowerment for the past 15 years. While acknowledging that her work is “definitely out of the box,”…

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The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven’t heard of Dan Kennedy, he’s this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the “Kennedy” in the Glazer-Kennedy Marketing company.) I…

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[Video] Flip It! Do You Break Commitments to Yourself?

[Video] Flip It! Do You Break Commitments to Yourself?

During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client. Now, that didn’t mean I wouldn’t renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run my business from a place of integrity. I may not have…

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Episode 73 – Melissa Hughes on Love-Based Money with Michele PW

Episode 73 – Melissa Hughes on Love-Based Money with Michele PW

Become Your Best YOU, and Embrace Abundance. In this episode, Michele interviews Melissa Hughes, founder of Live Rich, Spread Wealth—a business (and movement) that is all about helping people live richer lives as a result of becoming their best selves. Melissa is a best-selling author, speaker, and master business coach who specializes in mindset, abundance, business development, getting clients, team management, event management, product packaging and pricing, outsourcing, speech creation, and systemizing your success. Here, Melissa shares her inspiring story…

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[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the “truth around building an audience” that drives me bonkers every time I see it, so I decided to share my analysis around why I think it’s extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad makes the claim that if you have a business, building an audience…

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[Video] Your Success: Are You Taking it For Granted?

[Video] Your Success: Are You Taking it For Granted?

As many of you may know, we just had the Winter Olympics, and the US women’s hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don’t know the story, here’s the cliff notes version. In 1980, the US men’s hockey team beat the Russians. Now, that may not sound like a big deal, but at the time, the US men’s hockey…

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Episode 72 – Sneaky Blocks to Your Success

Episode 72 – Sneaky Blocks to Your Success

The Secret to Your Success Is in Your Blind Spots. Michele PW flies solo on this episode of Love-Based Money, where she talks about those sneaky blocks to your success. Recently, she updated her main website—MichelePW.com—that showcases her Love-Based Copy and Marketing Company. The rebrand was way overdue. The site itself was very old. She had done a minor touchup a few years ago to reflect the new Love-Based brand, but the site itself was still outdated in its style….

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