3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

Building a love-based business is a unique endeavor. It’s not like building just any business. When you’re consciously building a business into one you love, and that loves you back, there’s one really important thing to consider: in order to have a business you love, it’s essential to have clients you love (rather than just marketing to a general target market). Those clients you love, the ones who love working with you and who sing your praises while you solve…

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Flip It! Does Money Love Speed?

Flip It! Does Money Love Speed?

Money loves speed. If you hang out in the same entrepreneurial circles I have, you’ve likely heard this saying more than a few times. Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast. Fast. Fast. Fast. Because the faster you move … the faster you make decisions … the faster you launch things to your community ……

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Episode #22 – Therese Skelly on Love-Based Money with Michele PW

Episode #22 – Therese Skelly on Love-Based Money with Michele PW

Mastering the Inner and Outer Games of Marketing. In this episode, Michele interviews Therese Skelly, Happy in Business Marketing & Mindset Coach, (a quick heads-up – there is some mildly profane language, so grab a headset if you’ve got little ones running around!). She’s featured in the “Fear of Success/Fear of Failure/Money and More” chapter of the Love-Based Online Marketing book, and on the podcast, she shares her advice for learning the lessons money teaches you. In this episode, you…

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2 Steps to Using the Law of Attraction Correctly and Attracting More Money

2 Steps to Using the Law of Attraction Correctly and Attracting More Money

Are you as skeptical as I was that the Law of Attraction even works? (Growing up in Wisconsin and the daughter of a scientist, when I first heard of it, I thought it was pretty much a bunch of bull.) However, at the time when I was first introduced to the Law of Attraction, I was pretty desperate. I was trying all sorts of strategies to attract more money to my business, so I thought why not? I’d give LOA…

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Flip It! Should You Go Big or Go Home?

Flip It! Should You Go Big or Go Home?

What does it mean to go big or go home? Typically it means giving it your all. So, whatever it is you’re doing — playing a game, starting a business, writing a book, becoming an artist — you’re going big. Even more than that, you’re doing whatever you can to grow as big as you can. It’s not just enough to start a business, you want to grow a multi-million-dollar company. It’s not enough to publish a book, you want…

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Episode #21 – Love-Based Money with Michele PW: Dealing with Mean People

Episode #21 – Love-Based Money with Michele PW: Dealing with Mean People

Dealing with Mean People. In this episode, Michele flies solo! She talks about what to do when you’re starting to get visibility, and mean people rear their heads in an attempt to knock you down a few notches. Many folks (including entrepreneurs) will prefer to “shrink” and dim their light rather than deal with the pain of criticism and negativity … not to mention who wants to be a target of the truly mean, nasty and hateful things people can…

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A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

The product launch: it’s a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful” product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales you make during the launch. Most entrepreneurs focus on money when they’re…

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Flip It! Is Email Marketing Dead?

Flip It! Is Email Marketing Dead?

If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails. And, that’s a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your business. The problem is, it certainly seems like it’s a lot less effective…

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Episode #20 – Kendall SummerHawk on Love-Based Money with Michele PW

Episode #20 – Kendall SummerHawk on Love-Based Money with Michele PW

The practical—and fun—sides of money attraction. In this episode, Michele interviews Kendall SummerHawk, the Leader in Certified Coach Training for Women Entrepreneurs. She’s featured in the “Practical Money-Attraction Tips” chapter and “Love-Based Copywriting Tips” and “Your Most Important Asset as an Entrepreneur” sections of the Love-Based Money and Mindset book, and on the podcast, she shares practical tips for increasing abundance in your business. In this episode, you learn: The power of your emotions when it comes to attracting more…

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Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Well, one of the best ways to do that is to create a system for building your business, so you can reach more people. “Wait,” you might be saying. “A system sounds so … systematic! I’m a conscious entrepreneur. I want to grow my business in a way that feels good.” I hear you. And I’d like to make an introduction:…

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