I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
As a professional writer who has published multiple books along with maintaining two blogs, it's not uncommon for me to have to balance multiple writing projects every day. Whether it's promotional or article writing for myself or my clients, or working on my latest psychological thriller (yes, I write fiction, too), there's always something that needs to be written. While … [Read more...] about [Infographic] Conquer Multiple Writing Projects with Ease and Grace
When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important
Growing up in Madison, Wisconsin with a scientist father (he was a cancer researcher who discovered CLA - congicated linoleaic acid), my feet were planted very firmly in the logical, rational, mental side of things. But, a part of me yearned for the mystic. The magic. The fantasy. Now, as a fiction author, my inclination was to save the creativity for my novels and go … [Read more...] about Is There a Place for “Woo-Woo” in Business?
First, a celebration: I officially launched my brand-new fiction writing site at MicheleParizaWacek.com, and in doing so, I also officially embraced my identity as a fiction author. I get it if that sounds strange. For those of you following me, you've likely heard me talk about teaching myself to write when I was three years old because I wanted to write stories so badly. … [Read more...] about What a Fiction Author Can Teach You About Building a Successful Business
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Ahhh -- writer's block. The scourge of writers and entrepreneurs everywhere. There's so much you need to get done -- and yet, nothing is being accomplished. It's a horrible feeling. So, before I get into some ways of overcoming writer's block, I want to start with how I personally view writer's block. You see, I don't actually think it's something that is necessarily … [Read more...] about [Video] Flip It! How Can I Overcome Writer’s Block?