Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition
Love-Based Marketing
Sell More with Love: Why Fear-Based Marketing Works
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
How to Add Magic to Your Marketing with the Power of Story
Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story
SEO Basics: How to Use Keyword Research to Grow Your Business
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
Marketing Problem? The Surprising Reasons Your Product/Service Might Not Be Selling
It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons Your Product/Service Might Not Be Selling
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Hiring the Right Copywriter for You: Best Practices
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business
If you're ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called "Not Happy with Your Marketing Results? Maybe You Haven't Picked the RIGHT Marketing Tactic for You" where I make the case that you should only start a new … [Read more...] about [Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business