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[Checklist] Goal Setting Made Easy

[Checklist] Goal Setting Made Easy

For a good chunk of my life, I struggled with goal setting.

Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends.

After all, if I was working long hours, that meant that I was “successful.” Right?

(It took years and multiple burnouts to finally force me to shift that thinking.)

But sacrificing my mental and physical health was just the tip of the damage that mindset caused me. My workaholic tendency combined with my “Type A” personality also kept me constantly feeling like I wasn’t doing “enough,” no matter how many goals I checked off my list.

And, of course in the meantime, I did have big dreams and goals I wasn’t making any progress toward at all (specifically, my fiction writing goals), so I also believed I clearly had a problem with goal setting. (Actually, my secret shame was my belief that what was really hindering me was procrastination and lack of focus.)

So, I did what any workaholic, Type A personality would do when feeling stuck:

I became obsessed with goal setting.

I researched and tried many goal setting and time management systems. Nothing really worked.

I also tried relying on sheer willpower—pushing myself to get more done (which was also not successful).

So what was it that finally shifted goal setting for me?

Digging more deeply into my love-based philosophy, and realizing my goal setting was built on a foundation of fear.

What does that mean, exactly? And if your goal setting method is also built on a foundation of fear, how can you switch it to a foundation of love, instead?

That’s exactly what I’m going to walk you through in this Goal Setting Checklist.

Sound good? Let’s get started.

Goal Setting Step 1: Get Clear. What Are Love-Based Goals Anyway?

To me, love-based goals are whispers from your soul.

Your soul wants you to step into the highest version of yourself. But, your soul also know that’s not easy. It requires you to face your demons and love your shadows.

So, as you do that work, your soul whispers your love-based goals to you. And as you become that highest version of yourself, your “reward” is that those goals can finally come true.

In other words, your love-based goals can only come true if you start to shift into the highest, best version of yourself.

Your soul wants to keep you on track toward achieving your love-based goals, so you can live your best, happiest life.

Goal Setting Step 2: Identify Your Love-Based Goals

How do you know if you have love-based goals, or “regular” goals?

One big indication of a love-based goal is if you have a big dream you’ve been talking about your entire life, yet somehow, you’ve never gotten any traction toward realizing it.

Now, it’s possible that big dream is not a love-based goal, but what I call a “should” goal. A “should” goal is a goal you feel like you “should” be working on, but it doesn’t actually reflect your deepest desires.

How can you tell the difference? I recommend doing some journaling around your perfect day. (No, I’m not talking about a vacation day here, but a perfect work day.) What are you actually DOING during your perfect work day? How is your day structured? Where are you living? Who is around you?

While you’re doing this exercise, take note of how you’re feeling. Are you getting excited? Are you tapping into your passion? Or does it feel like you’re still doing something you “have to,” or maybe even dread?

This exercise is a great way to differentiate between love-based and “should” goals.

Goal Setting Step 3: Be Prepared for What Can Stop You.

If you’ve designed your life around “should” goals, it’s probably not difficult to understand why you haven’t gotten any traction on them. But, what about your love-based goals? Why haven’t they come true?

Typically, there’s something going on either internally or externally.

If it’s an external problem, it’s usually around not having found the right goal setting system for you.

In my “Love-Based Goals” book, I dig into a variety of goal-setting methods, to give you options so you can find one that feels right for you. It’s also pretty easy to do your own research, with a little help from your favorite search engine.

If it’s an internal problem (which I suspect is the real culprit, more often than not), well, that’s a little trickier.

Generally speaking, if something is going on internally, it’s directly related to blocks in your mindset or subconscious. Maybe you find yourself procrastinating every time you sit down to work on your goals. Or maybe you lack focus. Or maybe you can never find the time.

Or maybe you find yourself constantly feeling worry or resentment or anger or sadness or jealously or guilt every time you sit down to work on your goals.

And, because you feel so crappy, it can’t possibly be a good goal, right? It must be a sign you shouldn’t be working toward that dream.

Alas, our fear-based emotions stop us more often than not. We feel crappy, which not only makes it difficult to do the work, but since we want to stop feeling that way, we’re compelled to take actions that help us numb or stuff down our uncomfortable feelings. (For instance, maybe we want to take a drink or make poor eating choices or numb out on television or start a fight—these are all actions we take to distract ourselves from feeling our fear-based emotions.)

If you relate, my recommendation is that the next time you’re working on your big dream and you find yourself feeling bad, let yourself feel the emotion AND don’t let it stop you from continuing to take action. (I talk about how I did this myself when I had my big 2017 marketing success story here.)

Goal Setting Step 4: Set Yourself up for Success.

While feeling your fear-based emotions and still taking action is never going to be easy, there are things you can do to increase your odds of being successful.

• Start and maintain a morning practice (so rather than check email, start your day with self-care practices such as meditation or journaling).

• Use rituals, such as a New Year’s Day ritual to help you create a supportive container around making your goals come true.

• Create new, empowering habits that support your love-based goals and the person you’re becoming. (And, on the flip side, let go of old, toxic habits that are keeping you trapped in the “old” you.)

• Give yourself a break! None of this is easy. Give yourself the time and space you need to let your emotions move through you. Drink plenty of water, exercise, rest. And, above all, don’t beat yourself up if it’s not happening “fast enough.” Chances are, it’s happening plenty fast enough and surrounding to the process and allowing it to unfold the way it wants to is the best gift you can give yourself.

If you’d like to dig more into making your love-based goals come true, you may want to check out my “Love-Based Goals” book. Grab your copy here.

 

[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?

[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?

It may not be your fault you haven’t accomplished your big dream.

The problem may be who you believe you are.

Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right.

I would take that a step further and say who you BELIEVE you are, determines what you can do or can’t do.

For instance, do you say make these sorts of statements to yourself?

“I’m no good at math.” “I’m a great cook.” “I’ll never be successful.” “I’ve never been lucky.”

Take a good look at those statements. What’s one thing they all have common?

They all start with a to be verb — a version of I am.

Take a moment to let that sink in. How many times a day do you say you ARE something, whether it’s a good thing like I’m a great cook or a negative thing like I’m horrible at math?

Either way, you’re defining your accomplishments by who you believe you are.

If you believe you’ll be successful at what you set out to do, then you’ll be successful.

If you believe your parents were right and you’ll never amount to anything, you’ll never amount to anything.

But, there’s even a deeper level.

Let’s say you’ve always had a dream of owning your own business, but you’ve never taken any action toward that dream. It may be because you see yourself as a wanna be business owner rather than an actual business owner.

Or, maybe you’ve always dreamed of being a published author, but you’ve never been able to find the time to write. You may see yourself as a wanna be author.

Mark Manson in his book The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life talks about if you somehow never seem to make any strives toward your goals, you may see yourself as someone who is forever wanting to accomplish the goal but never actually does it.

For myself, what I call love-based goals are goals that are actually whispers from your soul. These are goals that for them to come true, YOU need to transform yourself into the person your soul is calling you to be.

Simple, right? But, how do you do it? How do you change who you believe you are so you can accomplish your goals and dreams?

Start by simply observing what your inner voice or inner critic, is saying to you. You may even want to write down what that inner voice is blathering on and on about so you can really analyze it.

Chances are, you’ll find your inner voice saying some sort of version of I am, such as: I’ll never be successful or someday I’ll write my book.

So, the first thing to do is to change what you’re saying to yourself, so say I am successful or I am writing my book.

Now, if you’re not successful or you’re not writing your book, your brain is going to call BS. That’s okay. What I’m aiming for here is to see what emotions start to come up for you. Is it fear? Grief? Resentment? Anger? A combination of emotions? Something else?

I don’t want you to do anything except pause and breathe and feel those emotions.

Those emotions are what’s standing in your way of changing who you are so you can accomplish your big dream.

And, once those emotions aren’t clouding up your judgement, it will be much easier for you to see a path toward making your goals come true.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book and my “Love-Based Money and Mindset” book.

[Video] Flip It! Why Aren’t My Goals Coming True?

[Video] Flip It! Why Aren’t My Goals Coming True?

Has this ever happened to you?

You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you’re finally ready to start writing your book.

So, you start taking action toward that goals.

But … something funny happens.

All these fears start coming up. What if I fail? What if I succeed? What if I spend all of my time working? What if my partner leaves me? What if my kids start to hate me?

Maybe you stop being able to sleep because of all of these worries.

Or, maybe you’re angry all of the time.

Or, maybe you waste hours and hours stewing about how everyone else seems to be further on their journey than you.

So, you find yourself procrastinating or losing focus. Or, maybe you simply can never find the time to work on them.

You’re busy, right? There’s always something more important or urgent to work on.

Right?

If any of this sounds familiar, you’re not alone. Many, many people are unable to take even the smallest action towards their goals and dreams.

They have lots of reasons why. Some of those reasons are even pretty good. They don’t have the time or the money or they’re too old or it’s just not the right time. They can pursue their dreams when the kids go back to school or once their mom isn’t sick anymore or after they retire.

But, here’s the thing. Whatever you telling yourself right now, ISN’T what’s actually stopping you.

I’m not saying that reason isn’t true. I’m saying it’s NOT what’s stopping you.

I don’t care how busy you are, if you’re serious about your dreams, you can find 15 minutes a day to work on them. (And, trust me, you can do a lot in 15 minutes. I wrote 3 books in only 15 minutes day.)

So, if it’s not your excuses, then what’s stopping you?

Simple. Your fear-based emotions.

You see, all emotions fall under either love or fear. Fear-based emotions include fear, anxiety, anger, resentment, guilt, shame, grief.

For most of us, we don’t want to feel our fear-based emotions (for obvious reasons). But, just because we don’t want to feel them doesn’t mean they don’t want to be felt.

It also doesn’t mean they won’t keep chasing you until you actually take the time you feel them.

But, there’s good news. Once you feel them, they move on.

(Yes, it really can be that simple. No, it’s not easy to feel your fear-based emotions, but it IS simple. All it requires is you pause, breathe and feel. Not react. Not DO anything about those emotions. Just be with them.)

So, if you see yourself here, I’d love to encourage you to try something different. The next time you’re taking action on your goals and some fear-based emotion starts to raise its ugly head (whether it be worry or resentment or anger or grief or shame or guilt or something else) rather than DO something about that emotion (including make up a story around why its happening) just STOP.

Stop, breathe and feel.

Then, once it’s moved through you, go back to working on your goals.

You may be amazed at the magic you create in your life or business.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book — you can check it out here.

7 Hot Predictions for Business Success in 2018

7 Hot Predictions for Business Success in 2018

Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success.

And, I’m not going to sugar coat it; 2017 was a little rough, and it could get rougher.

BUT, as always, there is opportunity as well, just as long as you’re open to what it looks like (in other words, it may not be dressed the way it was before OR the way you’d prefer it to be—but more on that in a bit).

Without further ado, let’s see what 2018 has in store for us.

1. It’s no longer “business as usual.”

One thing that became VERY clear in 2017 is how fast marketing strategies can simply cease to work, especially in the coaching/transformation industry. What used to work, isn’t (or, at least, it’s not working the way it used to).

Needless to say, this took some folks by surprise (while creating a lot of panic).

So, what happened?

I think it’s the part of the end of a cycle of two basic human drives (or two things we’re hardwired to be attracted to):

* The attraction of “new”

* And the attraction of “easy”

I’ll explain.

You may not know this, but there was a time (really!) where all you had to do was post a little opt-in box on your website with the words “Free Newsletter!” and people would sign up. (I actually once had someone email me wanting to get my free newsletter because my opt-in form wasn’t working properly.)

Now this was way back … when hearing the words “You got mail!” was exciting. (I got mail! Yay!)

Today, it’s a serious challenge to persuade people to even give you their email address much less buy something from you. And “You got mail!”? People are now excited when they manage to whittle down their inbox to below 100 emails.

Back then, email was new. Free newsletters were new. Therefore, it was a lot easier to see results.

And, in some cases, we’re talking pretty dramatic results.

In the early days of the Internet, it wasn’t uncommon for early adopters to get some insane results without doing a lot of work. And it wasn’t necessarily because what they offered was so incredible, or even that their marketing was so great.

It was because what they did was new.

And the power of new broke through the clutter.

So then, the attraction of “easy” kicked in. Early adopters made more money teaching their “easy” system to the next wave of entrepreneurs, who eagerly lapped it up. (After all, there are very few things we humans love better than something being “easy.”)

Of course, the fresh, shiny sheen of “new” eventually wears off, turning it “old” and “familiar.” “Old” and “familiar” is not nearly as sexy as “new.” They don’t attract nearly the attention, which means it doesn’t work nearly as well. Even worse, “new” becomes “old” even faster when more people use it.

Which means the early adopters need to find a different “new.” And the cycle starts all over again.

Until, eventually, we reach the predictable end.

Internet Marketing itself is no longer all that “new” or “easy.”

(And, all those tricks that came with it? Yeah, those are “old, familiar, and busted,” too.)

You see, the problem with “new” and “easy,” at least as it relates to Internet Marketing, is that it circumvents two key components of growing a successful business—work and patience.

And a lot of people get addicted to “new” and “easy” and forgot about the “time” and “work” part.

So, when “new” and “easy” stop getting results, there is panic.

Then what do we do?

Is the world as we know it over? Do we all need to get j-o-b-s?

Well, before you start trying to remember what a resume even looks like, let’s see what the next prediction is.

2. BUT it IS sort of “business as usual.”

Wait. I’m confused too. Wasn’t the first prediction that it’s no longer business as usual?

Yes, IF you’re building your business on a foundation of “new” and “easy.” While “new” and “easy” will always provide a shot in the arm, it’s not sustainable.

If you want a solid, dependable, profitable, successful business, then maybe it’s time to go back to solid, dependable, profitable, successful business practices.

What are those?

It’s simple—solve a problem that’s keeping your ideal clients up at night, and offer it to them at a fair price (fair to both of you—you need to make a living, and your ideal clients need to feel like they didn’t overpay for what was delivered).

How do you do that? Focus on three main principles:

* Attracting new prospects

* Turning those prospects into clients

* Taking great care of those clients

That’s really it.

Business really isn’t complicated. I know it can seem like it is (especially when you’re stuck in the cycle of “new” because you’re constantly having the chase the next “new” thing), but it truly doesn’t have to be. (And that includes enjoying sustained business success.)

So, how do you do all of that?

Well, let’s jump into prediction three.

3. Relationships are the new currency.

(Relationships were actually the old currency, too, but let’s not split hairs.)

People want to do business with people. People have ALWAYS wanted to do business with people. People WILL always want to do business with people.

So, how did we end up with so many empty, “personality” brand businesses that have little connection to their clients?

Simple. We forgot (blame the frenzy of “new” and “easy” coupled with how easy the internet makes it for us to hide behind our computer).

So how do you do that?

First, let your ideal prospects and clients and customers FEEL you. Hear your voice. Get to know your personality quirks. Maybe even show your vulnerability.

And, don’t ever forget about prediction four.

4. Quality never goes out of style.

There were many things we forgot when we were trapped in the “new” and “easy” cycle, including making sure we actually created a great product or service.

One of the principles of “new” was “speed.” Think about it—the people who benefit the most from “new” are the early adopters. The faster you can get something “new” out there, the better your results.

Now, there’s nothing inherently wrong with speed. In fact, there are times when moving swiftly makes good business sense.

But, “speed” can quickly turn into “sloppy.” And, in the quest to make things happen faster, “sloppy” somehow became more acceptable. “Just launch it and fix it later” became the new motto (or, even worse, “launch it first and create it later”).

Again, there’s wisdom in “launching first and creating later.” For one thing, you won’t spend weeks or months creating something no one wants to buy. You’ll know you have a market.

But, the problem is when people buy, they’re expecting the product. So, you have no choice but to create it fast. And, that leads to “sloppy.”

What’s the alternative?

Ask your prospects and clients what they want (and if you have a good relationship with them, they’ll tell you). Test something small—maybe a small product or a free piece of content—and see what the results are. Keep an eye on what seems to be working (and not working) in your marketplace, so you can stay ahead of the trends.

And that leads us to prediction five.

5. Be nimble.

I can hear you now: “Wait. Didn’t you just say “speed” was the first step on a slippery road to ‘sloppy’?”

“Speed,” yes. But, just because you’re nimble doesn’t necessarily mean you’re moving fast with EVERY part of your business.

For me, being nimble means you’re in a position to see what’s out there and respond quickly to it.

For instance, remember MySpace? No? I’m not surprised. I barely remember it either.

Years ago, before Facebook became the ten-foot-tall gorilla, there was MySpace.

For awhile, MySpace was the hot social networking platform to be on. One of my friends even successfully sold a little product on how to make money on MySpace.

And then Facebook took off.

Enough said.

So, the point of this is you DO need to keep an eye open to what’s working and what’s not working. Just because Facebook is where your clients are today doesn’t mean that’s where they’ll be tomorrow.

(BUT, if you’ve created a connection with your ideal prospects, they’ll likely also follow you to the new platform.)

And, if you want to stay nimble, check out number six.

6. Keep an eye on your statistics.

I know, I know. Numbers aren’t sexy.

BUT, they’re one of the best ways to keep a finger on the pulse with not only what’s going on in your industry, but in your business. And they’re the best way to keep you on the path to sustained business success.

Here’s the thing: There’s no question that right now a lot of entrepreneurs are floundering because the strategies they used to used to both grow their business and enjoy business success aren’t working the way they used to.

BUT, let’s not forget there are also entrepreneurs out there who had their best year ever in 2017.

Just because something isn’t working in the rest of your industry doesn’t mean it will affect you. (Keep in mind, the reverse is true too—just because something is working for EVERYONE doesn’t mean you’ll have success with it.)

That’s why keeping an eye on your specific numbers and looking for trends is important.

What numbers should you watch? Anything you want to grow. Some ideas include:

* Email subscribers

* Opens/clicks on your email list

* How many of your prospects buy

* How many visitors to your website

* Specific numbers for any marketing strategy you’re doing (i.e. blog visitors, podcast downloads, YouTube watches, etc.)

And, to brig it all home, prediction seven.

7. It’s never too soon to panic (aka someone, somewhere will panic this year).

Just as people are attracted to “new” and “easy,” they’re also attracted to “panic.”

It’s important to remember, panicking is a choice. Yes, I know, when the bottom falls out, it’s easy to slip into panic.

And, it’s important to feel those feelings—so if that’s what you’re feeling, then feel it and let it move through you.

Just don’t let it control your actions or decisions.

Nothing good happens when you run your business from a state of panic. And, you especially need to make decisions from your inner wisdom and/or God (or your higher power) if the bottom HAS dropped out. (In other words, when it’s most important that you don’t panic, you’re most likely to feel panic.) (Yes, I agree, it sucks.)

So, feel it, and THEN take action.

ESPECIALLY since there’s actually a lot of opportunity and a lot hope to be found out there.

In fact, let me end on a high note:

I made the claim that Internet Marketing itself is no longer “new” and “easy,” but has moved to “old” and “familiar.”

However, that doesn’t mean Internet Marketing doesn’t work. Quite the opposite. Internet Marketing ABSOLUTELY works—BUT only if you use it correctly.

Relying on novelty of “new” to break through the clutter is a stressful, losing proposition. But, using an old and familiar tool to give people what they really want (i.e. a solid relationship, a high-quality product, etc.) is absolutely a winning strategy.

Even better, it’s also key to building your business on a solid foundation of business success.

If you want more help, you may want to dig into my Love-Based Business series is a great place to get started. Check out all the books here (especially my “Love-Based Online Marketing” book—you can get it here.)

3 Simple Steps to Set Business Goals That FINALLY Come True

3 Simple Steps to Set Business Goals That FINALLY Come True

It’s practically an epidemic; every year, people toss their unaccomplished business goals from the previous year in the garbage, and gear up to set new ones on January 1.

And every year, no matter how fresh and shiny the new business goals are, there’s always little to no progress made toward them.

Why?

Well, to start, if you don’t do things differently, how can you expect different results?

Today, I’m sharing three steps to goal setting, so 2018 really can be YOUR year. (And if you want to know 3 common pitfalls that likely contributed to last year’s goals ending up in the trash, this post has got you covered.)

But first, a quick explanation of what I consider a key differentiation when we’re talking about goals:

If you have goals that haunt you, yet no matter what you do, you’re not able to make progress on them, they may be what I call “love-based goals,” which are whispers from your soul (and yes, these are very different than other goals).

(Combine that with the fact that owning a business is one of the top personal development tools out there, in many cases, you may discover your business goals are also love-based goals.)

Your soul wants you to evolve into the person you’re meant to be, so to help you do that, it whispers to you, planting the seeds of goals you would love to turn into reality. (Think of it as the reward for evolving into the person you’re meant to be.)

But, as you need to actually become a different person for these goals to come true, you’ll likely discover your subconscious throwing up blocks and your ego resisting.

That’s why we so often fall short when it comes to turning our goals into reality, especially our business goals. We’re not prepared for the blocks and resistance that are triggered when we try and move forward toward those business goals.

But, if we know to expect that to happen, we can be better prepared to succeed when challenges and issues come up. And, to help you get prepared, here are three steps you can take to break through and start bringing your business goals to life.

Step 1. Identify your love-based goals.

Remember, these are the goals that are whispers from your soul and are designed to help you evolve into the person you’re meant to be. A good way to get started identifying your love-based goals is to imagine a perfect day in your life. (Not a perfect vacation day, but a perfect business day.) What precisely are you doing during this perfect day?  Write it down, and be as descriptive and detailed as possible. In that description are clues that will help you identify your love-based goals.

Step 2. Identify precisely what is blocking you.

The deeper I explore goal setting, the more I see that goal setting is really another self-development tool.

Chances are, at the same time you’re thinking about your love-based goals, you’re also thinking about all the reasons you can’t possibly take action toward them. I suggest writing all those down, too, along with any fears that come up. If you find yourself writing a lack of time and/or money, dig deeper. That’s your ego talking. What’s underneath that block?

If it’s a money block, ask yourself this: “If money wasn’t an object, would I be working toward these goals right now?” And, if the answer is “Yes,” is there a way you can get started with the budget you’re on right now?

If it’s a time block, are you able to carve out 15 minutes a day to work on your goal? And before you think “Oh, I can’t possibly do anything in only 15 minutes a day”—that actually isn’t true. I wrote three nonfiction books AND my novel in two years, using the only 15-minute a day approach. I highly encourage you to at least try it, and see how much you get done in 15 minutes.

And if it WAS possible, what could you give up to free up that time? Would you be willing to wake up 15 minutes earlier? Spend 15 minutes during your lunch?

If you’re still resisting, pay attention to your excuses. The real fear is likely buried somewhere in there.

Step 3. Be prepared for your blocks to come up and have a plan in place for dealing with them.

This is a big one.

As I mentioned, you WILL have blocks and resistance show up as you work on your love-based goals. So, know this and be prepared.

There are a lot of tools that can help you overcome the blocks and resistance—meditation, journaling, EFT (Emotional Freedom Technique or tapping) are some of the top. Depending on how deep the block, you may want to look into some coaching to help you work through it.

In addition, be prepared for a lot of different uncomfortable emotions to surface as you work toward your goals. You may feel anger or resentment that you’ve wasted so much time. You may feel fear that you’ll fail and lose everything. You may even feel grief, which likely doesn’t even make sense to you.

Here’s the key: If you simply feel those feelings, rather than bury them or run away from them or decide you shouldn’t be working them, those feelings will move through you. Eventually, if they do, they won’t trigger you anymore.

I’m not going to say it’s easy, because if it was, your goals would have already come true. But, it IS doable.

And, if you want to learn more about love-based goals, check out my new book “Love-Based Goals: A Guide to Living Your Purpose and Passion” available at Amazon and other major online bookstores.

[Video] The Story Behind the Story: “Love-Based Goals” book

[Video] The Story Behind the Story: “Love-Based Goals” book

I’ll start with the elephant in the room–why is a copywriting and marketing expert writing a book about goals (much less love-based goals)?

There’s no question I’ve built a business helping entrepreneurs and business owners just like you market their businesses using love-based copy. In fact, I’ve helped sell nearly $50M worth of products and services over the past 8 years using love-based copy and marketing.

When I first got the download for the love-based copy philosophy, I had no idea where it would lead. But the more I dug into it, the more I began to realize how EVERY PART of our lives can be built either on a foundation of love or a foundation of fear.

From our business to our relationships to our families, our health, our government — every aspect of our life can either be rooted in love or fear.

And it’s up to us to make the choice.

We can choose to use either love or fear to market and sell our products and services, to build our businesses and live our lives.

And, yes, this even extends to our goals.

Goals have a very special place in my heart. When I was 3, I taught myself to read because I wanted to write books so badly. Novels specifically.

So, when I started my copy and marketing business, my intention was to build a business that would also allow me to write my books.

The years went by and somehow, despite my best intentions, my books weren’t being written. Neither fiction nor nonfiction.

What was going on?

I was convinced I had an organizational problem, so I threw myself into a bunch of different planners and organizational systems.

Didn’t work.

Then, I thought maybe I needed to solve it through personal development work. So, I journaled and meditated and worked on my blocks.

I still wasn’t writing my books.

It wasn’t until after my mother died, that the dam burst and it finally became clear what was going on.

You see, I believe there are certain goals, I call them love-based goals, that are actually whispers from your soul.

For you to have these goals come true — YOU need to be evolve into the person your soul is nudging you to become.

Once you do, all the money and business and personal success will start to fall into place.

But, before that happens, YOU need to become a different person.

And, that’s where my book ” Love-Based Goals: Your Guide to Living Your Purpose and Passion” can help.

I share a few more details about the book in the video below:

It’s available on Amazon, Barnes and Noble, iTunes and all other major online retailers. And once you grab your copy, you’ll be on your way to finally bringing your goals to live and living your dreams.

3 Common Pitfalls that Will Keep You From Reaching Your Goals

3 Common Pitfalls that Will Keep You From Reaching Your Goals

A famous study of Harvard graduates revealed that students who write down and review their goals are far more likely to actually attain them.

So, if it’s really that simple, why AREN’T we writing down our goals? Aren’t our goals worth doing everything in our power to make them come true?

Why is it then that we tend to celebrate the end of every year by tossing last year’s goals in the trash, and promising ourselves next year WILL be different?

Well, all due respect to the Harvard study, but I don’t think it went far enough. You see, I think there’s a deeper reason your goals haven’t come true (three of them, actually).

After all, if it was REALLY that simple—if all we had to do was write down our goals and review them every day to attain them—wouldn’t more people be doing it?

There is something deeper going on that’s keeping us from taking that simple action. And, when you understand what’s really stopping you from reaching your goals, you can then make the necessary changes that will help you do so in the future.

Let’s dig in:

1. Your identity doesn’t match your goals.

In “The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living the Good Life,” Mark Manson explains how, if you want to become a writer, but you never actually sit down to write, your identity may be someone who wants to write but never actually gets anything done.

When you really think about it, this makes sense. One of the functions of the ego is to protect your core identity, because if that goes, then who are you anyway? It’s scary to lose your identity.

So, your ego is going to fight tooth and nail to keep your identity intact, even if it’s an identity you don’t particularly care for (i.e. a “wanna-be” author or entrepreneur).

And I think there’s a deeper level to this, too.

I think there are certain goals—I call them “Love-Based Goals,” that, if you want them to come true, require you to be different. They’re whispers from your soul, and they help you transform into the person your soul knows you can be.

When you become the person your soul is nudging you to be, those goals will fall into place.

But if your identity doesn’t match your goals, you’re stuck. If, for example, you’ve been saying something like, “Someday, I’m going to open my business/write that book/quit my soul-sucking job,” your identity may be stuck on some sort of future version of yourself that never comes true.

Because if it came true, you would lose your current identity, as you know it. (Paradoxical, I know. But, there are many things in our life that don’t make any sense and yet somehow, they control us, so keep an open mind.) Your ego doesn’t want to lose its current identity, so it creates a resistance to the transformation of it. Which leads me to the second pitfall that may be keeping your goals from coming true …

 2. You have a fear, a mindset block, “resistance,” or something else that’s stopping you.

(Remember, this can also be directly tied to #1—you’re blocked around your goal, and over time, your identity gradually changes to a “wanna be.”) This can show up in your life in many ways, but some common indications that this is what’s going on with you never seem to have enough time to work on your goals, or you can’t focus on them, or you experience constant procrastination when it comes to sitting down to actually work on them.

If you’re really struggling when it comes to taking action toward your dreams, you may also have some sort of fear lurking underneath the procrastination (and that fear can be totally subconscious). For instance, you may have a fear of success or a fear of failure (which clearly would impact the success of any endeavor your take on). You may have a fear of visibility or being seen, which translates to you not marketing your business enough, which results in the failure of your business. You may have a fear that your spouse or partner will leave you if you become too successful. Maybe you can’t bear the idea of making more money than your parents.

All of these are examples of what can happen when your subconscious (which is 95% of your brain) is not on board with what your conscious mind (or the other 5%) wants to do.

(Note: this one is so important, I’m going to talk more about it in future posts.)

3. The goals aren’t yours.

In some ways, this is the easiest of the three pitfalls to handle, but it may also be more deflating than the others, because you may have to come to grips with the fact that you’ve wasted a chunk of your life on goals that aren’t even yours.

If you’re facing this one, one of two things is likely going on: the goals are someone else’s, or you’re not willing to do the work.

Someone else’s goals: Maybe you grew up with a father who thought you’d make an awesome doctor, or a mother who assumed you would take over the family business. Maybe they never even asked you what you wanted to do—it was always just “understood.”

Or maybe you grew up believing part of being an adult meant you needed to get a responsible, boring job. Or maybe you felt a lot of shame around your body because it wasn’t “thin” enough, and you’re forever trying to lose weight that just refuses to come off.

All of these are examples of internalizing someone else’s goals, whether that someone else is a specific person (such as a parent), or society/media, etc.

Either way, the goals are not yours. They’re goals you likely feel you “should” be doing, but they aren’t yours.

Not willing to do the work: The other version of this pitfall comes to light when you have goals that you think are super awesome, but not quite awesome enough to actually do the work to reach them. For instance, who wouldn’t love an extra million or two in their bank account? But are you willing to do the work it requires to get that money there?

Lots of little girls dream of being a professional ballerina (including me). But, the first time I laced up actual pointe shoes and stood on my toes … let’s just say my interest waned after that.

If you’re not willing to do the work, the goals aren’t yours. (And, to be clear, there’s nothing wrong with that. We have only so much time on this planet—there’s no shame in not spending hours and hours on goals that aren’t yours.)

So, now you are aware of the common pitfalls that could be keeping you from accomplishing your goals.

And, if you want to take it a step further and bring your love-based goals to life, check out this simple, three-step system to help you get started.

And, if you want more on this topic, check out my new “Love-Based Goals: Your Guide to Your Purpose and Passion” book, available at most online retailers here.

Supercharge Your Gratitude Practice and Grow Your Business Fast

Supercharge Your Gratitude Practice and Grow Your Business Fast

How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you’re grateful for.

Now, I’m not saying that’s not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don’t have is a good thing.

But, the problem with that gratitude practice is that it doesn’t go nearly far enough. You see, the secret of a gratitude practice, what makes it a truly powerful, life-changing practice, is to tap into the FEELING of gratitude.

If you can truly feel grateful, that energy is what will attract more of what you want to you.

But, it goes even deeper than that. Gratitude is actually such a powerful emotion that, if you regularly practice feeling it, it can transform your life. Here are three other ways you can use gratitude to grow your business:

  1. Market and sell yourself using love-based principles.

When I talk about the love-based copy and marketing philosophy, I teach that to actually market yourself with love, your mindset (or “come from”) needs to be based in love.

While this is important, it’s also easier said than done, especially if you’re really struggling financially in your business.

That’s why I teach that a quick way to shift your energy is to focus on gratitude. And, what I mean by that, is to focus on feeling grateful.

 

  1. Turn around feelings of entitlement, grumpiness, or general dissatisfaction with your business.

It happens to all of us. We decide we’re done with our business. We’re running off to live in a hut on a beach.

Now, in some cases, there is a good reason for those feelings—maybe they’re an indication of the fact that we’ve actually built the wrong business for us. But, in many cases, we’re just experiencing a moment of entitlement.

No, entitlement-related feelings aren’t only for the Millennials. If you’ve ever had a moment where you found yourself saying things like:

• “This should be easier.”

• “I don’t understand why I’m not successful yet.”

• “I’ve done everything I’ve supposed to and I’m not successful yet.”

• “This isn’t fair!”

I hate to break it to you, but you’re having an entitlement moment.

And, it’s okay. We’re human. Feelings of entitlement are a part of being human. Millennials certainly didn’t invent them.

But, if you’re trapped in that feeling, it’s not going to help you grow your business. One of the best ways to shift that feeling and get yourself out of it is to focus on feeling gratitude, instead. Flip your perspective, and find something you can feel deeply grateful for to concentrate on.

  1. Supercharge what you want to manifest. (Ah, this is a fun one.)

I first learned about this in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza, but here’s a (very) simplified version of what he teaches.

If you want to manifest a certain outcome for yourself, like hitting a specific income goal, you can supercharge that manifestation by using gratitude.

Here’s how this works:

Focus on feeling grateful. Really feel the emotion. Let it fill your body.

Now, while you’re in this state of gratitude, start visioning what you want to manifest.

See it come true. Really see it happening in your mind.

And, as it comes true, focus on feeling even more grateful it is coming true.

And that’s it! Manifestation, supercharged.

Do this regularly, and watch how your life changes.

If you’d like to dig into this topic even more, you may want to check out my “Love-Based Money and Mindset” book, it’s available at most online retailers here.

[Free Blueprint] Stop Procrastinating and Start Focusing

[Free Blueprint] Stop Procrastinating and Start Focusing

I taught myself to read when I was 3 years old because I wanted to write stories so badly.

When I was a freshman in high school, I opened up the school newspaper one day and there was a short story I had submitted on a lark on the front page.

When I was a senior in high school, I wrote my first novel (which wasn’t very good, trust me) and I also won a national award for one of my short stories.

So, you would think with that sort of early success, launching a career as a fiction writer would be a slam dunk.

Alas, that wasn’t the case.

Instead, over the years, I found myself focusing more on my copywriting company and putting off my fiction writing.

(In other words, I was procrastinating.)

It took me years–years–to break this habit. I tried so many different things to help me stop procrastinating and nothing really stuck.

• I thought maybe I needed to get better at organizing my time.

• I thought maybe I needed to get better at goal setting and planning.

• I thought maybe I needed to bust through all my mindset blocks.

And, while all of those things were likely helpful in my journey to stop procrastinating, they weren’t enough.

I share more of my story how I bust through my own procrastination blocks here, but a below are a couple of key observations I learned along the way:

• Everyone is different (duh!) which is both good and bad. What’s bad about it is just because everyone you know swears by one technique, there’s no guarantee that technique is going to work for you. But, what’s good about it is there are a lot of different tactics out there to try. So, don’t despair–if you still have a problem with procrastination, keep trying different things until something clicks for you.

• What I’ve noticed is procrastination is typically a sign of a bigger problem whereas a condition like Writer’s Block is actually designed to help. I bring this up because a good place to start is to make sure you’re diagnosed the problem correctly before diving in with solutions.

If you’d like more tips on how to stop procrastinating, I put together a blueprint you can get for free when you preorder my new book “Love-Based Goals.” Just send your receipt to Info@MichelePW.com

(And if you missed the free blueprint offer, no worries–I’ve included a bonus chapter on how to procrastination in my “Love-Based Goals” book.)

 

Why Your New Year’s Resolutions Have Already Failed You (and What You Can Do to Turn It Around)

Why Your New Year’s Resolutions Have Already Failed You (and What You Can Do to Turn It Around)

We’re barely halfway through January, and if you’re like a lot of folks, not even one New Year’s Resolution is still standing.

That exercise program? Made it to the gym once. Taking steps toward those “important but not urgent” projects, like writing your book, or working “on” your business versus “in” your business? Yeah, right! Who has the time?

But, before you throw your hands up in despair and declare the year a failure (okay I’m exaggerating a bit), there’s still plenty of time to get back on track.

The first step: take a good, long look at your goals and each New Year’s Resolution you have for this year.

Answer these questions (I suggest getting out a pen and paper, and doing some journaling around them):

  1. How did you actually come up with the goals and each New Year’s Resolution? Was it a purely mental exercise? (In other words, did you just sit down and brainstorm or think of a list of goals and write them down?) Or did something else inspire them?
  1. Do your goals and resolutions come across as a bunch of “shoulds” or “have to’s?”

For instance:

* I should lose weight.

* I should exercise more.

* I should do a product launch.

* I should finish that new business program I’ve been working on the past two years and I really just need to get it off my plate.

  1. Are your goals and resolutions clear? Or pretty vague, making it feel even harder to actually turn them into reality?

Like:

* Spend more time with my family. (But how? I’m already drowning in to-do’s. Where do I find the time?)

* Make more money. (But how? I’m already doing everything I know how to do.)

  1. Are your goals and resolutions realistic? Or super big and intimidating?

Examples:

* I finally write my book.

* I finally start my business.

Once you’ve looked closely at your goals and each New Year’s Resolution for 2017, consider this:

The problem with all the goals listed above is that they’re setting you up for failure.

If you set goals for yourself that you don’t really want to be doing (no matter how much you feel like you should do them), or if they’re vague, or too big, or lack clear action steps that lead to their accomplishment, you’ll never achieve them.

So, how do you know if your goals fall into any of these categories? Take a moment to read what you wrote in your answers to the above questions, and pay attention to what feelings come up in your body.

If you feel tired, drained, overwhelmed, uninspired, confused, then you’ve probably set the wrong goals for you.

Now, if this is the case, the first thing to do is not beat yourself up or feel bad about it. The way we’re traditionally taught to set goals more often than not leads to our setting goals that aren’t right for us.

And there’s good news: January is considered the dreaming month, so you still have plenty of time to dream into what you want your new year to look like!

What I like to do is take some time and really feel into that – into what I want my year to look like. Don’t try and use your head or mental energies to decide what your life and business “should” look like — how do you want to feel? What lights you up? Where is your passion?

You may want to do some journaling around this topic too … how you want to feel this year. Also, you may want to ask your intuition/inner wisdom and/or God/Source/Universe/Spirit for guidance on what they think your goals should be.

Most importantly, don’t rush this process.

Once you do, chances are your goals will literally write themselves (and they’ll feel much more grounded those you had before).

And, once you’ve discovered and set goals that excite you rather than drain you, you may want to come up with a system to help you reach those goals. If that sounds good to you, check this out.

You may also like my “Love-Based Goals” book as well. Grab your copy here.

If you’d like a starting point to get more clear about where you want to go with your business, you might like my “How to Start a Business You Love AND That Loves You Back” book — you can grab your copy here.