Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020
I love Thanksgiving. It's my favorite holiday. Family, food, friends and football thrown in for good measure. But I digress. What I REALLY like about Thanksgiving is it's about giving thanks. And I think gratitude is one of the most powerful emotions out there. Why is it so powerful? Because it has the capacity to change your life. Like every entrepreneur, over the … [Read more...] about 3 Ways Gratitude Can Grow Your Business
Great ideas often happen when two or more other ideas collide to form something completely new. Think of those old chemistry movies we used to watch in school. Atoms floating around everywhere when two collide and bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or, maybe it just fizzled out, and nothing happened. Well, a similar … [Read more...] about Need a Great Idea? Feed Your Brain!
While it's true there is never a bad time to get creative with your marketing, I would argue that it's even more important to do so right now. How important? It's so important I'll give you not 1, not 2 but 7 reasons. Let's get started. 1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when … [Read more...] about 7 Reasons to Get Creative with Your Marketing RIGHT Now
It's no secret that creating free content (no matter the form—written blog posts, videos, podcasts, etc.) is an awesome no-cost way to gain visibility, build your credibility, grow your community, and attract paying clients. But for a lot of folks, this is one of those "easier-said-than-done" strategies. So today, I'm sharing three tips to help you easily and quickly craft … [Read more...] about 3 Tips to Creating Content That Sells
Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting
Have you ever noticed how high school sports take on an even bigger importance in communities without big universities? That's what it's like where I live. But like everywhere else in the country, our high school sports teams are always looking for ways to make a few extra bucks. Enter the high school baseball sponsorship program. For a nominal fee (really nominal), … [Read more...] about Case Study: Low-Cost, Out-of-the-Box Marketing Ideas
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically every business owner out there ends up doing it at one time or another. In a nutshell, community relations is involving your business in your community. For instance: • Your business donates money to nonprofit organizations. • You or your … [Read more...] about Want Low Cost Ideas to Grow Your Business? Try Community Relations
According to Julia Cameron, author of The Artist's Way, the fear of being a bad speller is remarkably common in people who want to write but are blocked creatively. It doesn’t matter that the fear is irrational; it doesn't matter that every single word-processing program out there comes with a spell checker these days. Regardless, the fear of not being able to spell still … [Read more...] about Is a Fear of Spelling Keeping You From Success?