Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the second of a 2-part article to give you a sneak peek of her book. Take it away Therese! Last week, I explained and defined Michele PW’s love-based philosophy. (If you missed it, go here to read it now.) As promised, today, I’m sharing with your four ways … [Read more...] about 4 Ways the Love-Based Concept Plays Out in Your Business
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the first of a 2-part article to give you a sneak peek of her book. Take it away Therese! One way to think of a love-based philosophy is this: When you love what you're doing, your customers love doing business with you (and keep coming back for more). Your … [Read more...] about What Does it Mean to Have a Love-Based Mission?
If you’re a writer looking to chuck your full-time j-o-b so you can pursue your passion full time, becoming a professional copywriter may be exactly what the doctor ordered. (Or, maybe you’ve already dumped the day job, but you’re not quite as busy as you’d like. Or, maybe you’re looking for ways to improve your writing before you ditch your 9-5. This article is for you, … [Read more...] about Calling All Writers! 10 Reasons to Consider Copywriting.
Business. Family. Endless to-do lists. Client/family emergencies. Obligations and responsibilities. Such is the busyness of “normal” life. And then, one day you wake up and realize you haven't done squat for months (or maybe even longer) to nurture your own creativity. You cling to the hope that, once you overcome whatever obstacle (family/business/health/etc) … [Read more...] about Calling All Creative Entrepreneurs Who Have No Time To Be Creative
The entrepreneurial dream: making money from a passion. Whether that means running a successful business or nonprofit organization, or selling your books or art, it's what keeps many of us up at night, longing to do. Yet, so few of us ever actually succeed in profiting from our passions. Why is that? Consider the following three common reasons (I’m also including tips … [Read more...] about 3 Keys to Making Money with Your Passion
In the fiction world, cover reveals are common. In nonfiction, not so much. (At least, in my experience.) First, what is a cover reveal? It’s basically an event in which the author unveils the cover of a book before it’s published. Typically, it happens shortly after the book is available on preorder. It’s pretty simple, actually. The cover is posted somewhere, usually … [Read more...] about Nonfiction Book Launching Secrets: The Cover Reveal
Shakespeare allegedly wrote King Lear while under quarantine. (And he didn't even have a typewriter back then, much less a computer. He had to write everything by hand!) So, you should have no trouble getting that book done, right? (You know–the one you've been talking about forever.) You’re stuck at home anyway, so why not use your time wisely and finally write The … [Read more...] about Your Step-by-Step Guide to Writing a Book During a Global Pandemic
Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020
I love Thanksgiving. It's my favorite holiday. Family, food, friends and football thrown in for good measure. But I digress. What I REALLY like about Thanksgiving is it's about giving thanks. And I think gratitude is one of the most powerful emotions out there. Why is it so powerful? Because it has the capacity to change your life. Like every entrepreneur, over the … [Read more...] about 3 Ways Gratitude Can Grow Your Business