Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Archives for February 2018
A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were "businesses" that relied on the product launch for their main source of income. These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering … [Read more...] about [Video] Flip It! Are You Building a Business Or Are You Just Making Money?
Align Your Life with Inner Peace. In this episode, Michele interviews Mary Allen, life and business coach, and widely known as “America’s Inner Peace Coach.” Mary works with individuals to breathe easier and live happier, all while accelerating the process of achieving their most desired goals. Here, she shares her evolution from a “Type-A” personality to working 60 hours a … [Read more...] about Episode 67 – Mary Allen on Love-Based Money with Michele PW
For a good chunk of my life, I struggled with goal setting. Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends. After all, if I was working long hours, that meant that I was "successful." Right? (It took years and multiple … [Read more...] about [Goal Setting Checklist] A Simple System to Make Your Dreams Come True
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
When I was a freshman in college, I was accepted into an advanced creative writing class. I admit, at the time I was pretty brash and full of myself (and not in a good way) and definitely deserved to be taken down a peg or two. And, that's precisely what happened. The creative writing professor didn't care for me, gave me a C, and told me it was because I didn't have much … [Read more...] about [Video] Flip It: Are You Letting Your Critics Win?
Jumpstart Your Business. In this episode, Michele interviews Katrina Sawa, entrepreneur, author, speaker, and widely-recognized “JumpStart Your Biz Coach.” Katrina works with entrepreneurs to help them become more efficient, make more money, and enjoy more time freedom. Here, Katrina shares the piece of advice she kept getting from experts in the industry about HOW to actually … [Read more...] about Episode 66 – Katrina Sawa on Love-Based Money with Michele PW
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact. But, the older I've gotten, the more I've come to believe that NOT becoming an overnight success may be the best thing to happen to you. To illustrate, let me start with a story. Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up … [Read more...] about [Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You