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Category: Love-Based Marketing

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Is there a secret “magical” button to getting clients?

I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?

Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.

That being said, let’s dive into my Love-Based Getting Clients Checklist:

• Know who your ideal clients are. 

Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).

• Know what is keeping your ideal clients up at night.

What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?

You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.

• Know how your product or service solves this pain. 

How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?

• Properly communicate how your product or service will solve your ideal client’s problems. 

Touch on pain, but don’t twist the knife.

Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.

Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!

Use your ideal clients’ language, not your own.

Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.

Know where your ideal clients hang out, online and offline—and then hang out there, too. 

The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.

Connect with your ideal clients when you meet them—without trying to “sell” them.

When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.

• Be accessible and visible, consistently.

It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.

• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.

Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.

The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!

So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.

 

How to Craft a Compelling Message That Gets You Results

How to Craft a Compelling Message That Gets You Results

When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message?

You’re spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they’re falling on deaf ears?

No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects just aren’t buying.

If this sounds familiar, you’re in luck. Today, I’m sharing my advice for crafting a compelling message that converts your ideal prospects into ideal clients.

Your ideal clients see you and hear you and know you. And to know you is to love you, right?

Right.

So let’s get started.

A compelling message comprises two important elements: your ideal clients and your offer.

You’ll find your compelling message where those two elements intersect.

Ideal Clients

I’m a big believer in the power of identifying an ideal client as opposed to a target market or niche.

Whereas target markets and niches are based on external factors/demographics, ideal clients are based on internal factors like desires and fears.

Here’s my favorite illustration of this distinction:

A target market might be stay-at-home moms. A niche within that target market could be stay-at-home moms looking for a work-from-home opportunity.

And within that niche lies an ideal client.

For example, one stay-at-home mom may be looking for a work-from-home opportunity because she needs to contribute financially to her household. Her family needs two incomes to pay the bills.

Another stay-at-home mom may be looking for a work-from-home opportunity because she wants something of her own; she wants to use her professional skills, and she wants to develop an identity separate from that of a mother or wife.

Take a moment to think about the difference between the mindsets of those two women. Two completely different ideas are keeping them up at night.

In the first example, the mom is worried about paying the bills. And in the second, she wants to develop a new aspect of her identity.

So when it comes to messaging, your message to each of these women would be completely different.

People respond to specifics. So it’s important that your message address the specific worries or fears of your ideal client. The more specific you are in describing their unique situation, the more they’ll feel like you’re speaking directly to them; that you understand them. And the more they feel like you understand them, the more they’ll believe your offer will help them.

Now, if you aren’t sure what’s keeping your ideal client up at night, ask! Send out a survey or hang out where they hang out—Facebook, LinkedIn, etc.—and be a great listener.

Your Offer

Once you understand specifically what’s keeping your ideal client up at night, you can craft your offer so it’s clear you will solve his or her specific problem.

The best way to illustrate this is with an example.

One of my longtime clients, The Coaches Console, provides coaches with an all-inclusive software that streamlines and automates all the back-end elements of a coaching business: marketing, lead generation, client conversion, client enrollment and agreement, client support, scheduling, client notes … everything!

So what keeps their ideal clients up at night? They want to make a difference in the world. They’re passionate about coaching. But they find the business side of coaching overwhelming.

So The Coaches Console’s offer is their software—which solves their ideal client’s problem by taking all the guesswork and overwhelm out of the business side of coaching so that their ideal clients can focus on what they love best: coaching.

The Intersection: Your Compelling Message

So now you know what keeps your ideal client up at night. And you know what your offer is, and how you position it as a solution to what keeps your ideal client up at night.

It’s time to create your compelling message.

Let’s look at the three ideal client examples I’ve addressed in this post:

Stay-at-home moms who need to make money. These women are up at night because they need an income. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to make a reliable income while still having time to take care of their families.”

Stay-at-home moms who want an identity separate from wife and/or mom. These women are up at night because they want to do something of their own. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to have fun as entrepreneurs while still being there for their family members.”

Coaches who love coaching but are overwhelmed by the business details. These coaches are up at night because they want to focus on coaching and want to run a profitable business—but don’t necessarily have the business acumen to do so. So if you’re offering them a software to take care of all those business details, your compelling message would be: “We give coaches the tools they need to streamline and automate their businesses so they can focus on coaching.”

Your message, which happens at the intersection of Your Ideal Client and Your Offer, will be compelling once you make it clear that you will solve your ideal client’s specific problem.

If you are ready to start writing your compelling message, spend some time getting to know your ideal client and what keeps her up at night. Spend some time crafting your offer as the unique solution to that problem. And that, my friends, is where your compelling message is born.

If this topic resonated with you, you may be interested in Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires and Invites. It’s available at most online retailers. Learn more, here.

 

 

[Video] Flip It! Where is the Magic Website Traffic Bullet?

[Video] Flip It! Where is the Magic Website Traffic Bullet?

How many of you are secretly looking for the website traffic button?

I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is.

It’s Facebook ads!

No, it’s Instagram!

Pinterest is the missing secret.

Maybe you should post videos or do a podcast.

No, go back to good old fashioned SEO.

Ahhhh! Overwhelm alert!

So, chances are you’re either running around like a nut trying to do EVERY website traffic strategy under the sun or you do nothing because you have no idea where to turn or which one would be the best one.

You probably already know what I’m going to say, which is there is no secret magic website traffic bullet. Not even if you buy it.

So, what’s the answer? Just give up? Resign yourself to not getting enough traffic to your site or blog?

Not at all. In fact, I’m going to share two very powerful strategies for creating your own magic traffic bullet.

  • Whatever strategy or strategies you pick to attract visitors to your website or blog, decide right now you’re in it for the long term. In other words, this isn’t a “do it for a month and expect you’re going to get thousands of visitors and be set for life. That’s just not the case. It can take weeks or even months before you build enough momentum to start getting some traction, and once you’re got it started, you’re going to have to maintain it. So, having a plan in place to make sure you are consistently using that strategy is key.
  • Whatever strategy you do, always put out your very best work. This also includes if you post regular blog posts or videos or a podcast. If you’re writing blogs, then don’t just race through it and slap something up. Take the time to do the best job you can on everything you create. While this isn’t necessarily the fastest way to attract visitors to your site, I guarantee this is the key to standing out. If you put out really good content, your people WILL find you.

I share more in the video — check it out:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

I hear this question a lot, and what I’ve found most entrepreneurs are REALLY asking is: What if I offer a guarantee and people take advantage of me? They buy my product, go through it all, and then ask for their money back?

So, let me start by saying I get it. And, your fears aren’t necessarily unfounded. There ARE people out there who do take advantage of money-back guarantees.

However, I’ve been doing this a long time and I can confidently tell you that is a very, very small percentage of your potential buyers. The vast majority of your buyers are good, decent, honest people who have no desire to take advantage of you.

It also might help if you understand the purpose of a guarantee. Guarantees are actually designed to take the risk off of the buyer and put it back on the seller.

Put yourself in the shoes of the buyer. You’re searching online for a solution to your problem, and you come across a product that looks perfect. BUT, all you have to judge is what you see on a sales page. This isn’t Costco where you can pick the product up and look at it in the store. You’re purchasing something sight unseen.

Which means YOU are taking all the risk. Not the seller.

What happens if it’s not as promised? Or what if you get absolutely nothing?

Then what? Sure you can go through your credit card to try and get the charges reversed, but now you’re wasting your time to get your money back and there’s no guarantee that’s going to work either.

As the seller, if you offer a guarantee, you are assuming some of the risk. And, as you are going to financially profiting from the transaction, it makes sense that you do assume some of the risk.

Plus, studies have found if you actually sell more if you offer a guarantee. Watch and I explain why:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Revamped] Why Isn’t My Website Making Me Any Money?

[Revamped] Why Isn’t My Website Making Me Any Money?

Ever since 2014, when God/Universe downloaded the entire love-based copy philosophy into me, I’ve realized that one of my missions in life is to spread the word that you have a choice.

You don’t have to use traditional, fear-based methods to promote and grow your business — you CAN choose love instead.

But, I also realized I needed to do more than simply educate people on the love-based philosophy. I also need to help entrepreneurs, such as yourself, take specific action steps so they actually can build and run their business successfully from a place of love. (Because, quite honestly, if you aren’t making money selling with love, then there’s a problem we need to fix.)

Which brings me to this post — to help you take those action steps, I’ve been working behind the scenes on a few projects, including revamping one of my bestselling products “Why Isn’t My Website Making Me Any Money? 10 Easy Steps To Create a Website You Love AND that Loves You Back.”

Check it out!

If you’re not happy with your website on any level, this little product can help you pinpoint the problem and get you back on track … and do it from a place of love.

It includes brand new bonuses (such as my “6 Steps to Crafting a Hot Freebie Perfect for Your Ideal Clients So You Build Your List AND Sell Your Products/Programs/Services”) AND a brand new Website Checklist, to make it even easier to help you get to the bottom of what’s off with your website.

Check it out and see if it’s what you need to move your business forward.

Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around

Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around

The elevator pitch. It’s one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts.

Why is it at once important and scary?

Well, because it’s a great way to explain what you do in a concise, intriguing way that could ultimately generate some business!

That is, when it’s done right. The good news is that you CAN do it right, with just a little bit of coaching. The great news is that I’m going to give you that coaching right here, right now.

I’m going to share four mistakes I see most often, as well as tips for turning those mistakes around.

Mistake 1: Your elevator pitch is all about you. You mention your credentials or education, or the name of your proven system for change.

How to Turn It Around: Your elevator pitch should focus on your ideal client. Period. For more on how to do this effectively, keep reading!

Mistake 2: Your elevator pitch misses the point. So many elevator pitches focus on a specific system or offering, and they end up missing their mark. So what is the point? The point is that YOU understand a specific problem your ideal client is facing, and that YOU are equipped to help him solve it.

How to Turn It Around: Your elevator pitch should touch on one or two items that are keeping your ideal client awake at night: a specific problem that YOU (and only you) can solve. You can mention the pain your ideal client is experiencing, or the transformation he can expect to experience, or a combination of the two.

Mistake 3: You try to make your elevator pitch creative. Of course, it should have energy while describing the transformation you provide, and for whom. But don’t try to be cutesy!

How to Turn It Around: Keep your elevator short and to-the-point, and be sure that it explains what you do—clearly!

Mistake 4: When your first elevator pitch isn’t effective, you give up rather than testing different versions to see which one does work.

How to Turn It Around: Test, test, test! The only way to really know what works is to let the market tell you. Practice your elevator pitch on your ideal prospects and see how they respond. Test and adjust until you get the response you want.

Finally, I know examples can provide a great foundation for creating your own elevator pitches, so here are some examples you can learn from:

Example 1:

“I am a business coach and a mom who has been in business for six years.”

Notice: This elevator pitch is all about the person speaking. Let’s shift it around so it instead focuses on mompreneurs and what keeps them up at night—life balance—and the potential transformation. It’s short and simple, and doesn’t try to be cutesy.

“I coach mompreneurs on how to easily balance being a mom with being an entrepreneur and feel great doing it.”

Example 2:

“My powerful system, SHIFT IT, gives people guidance to make big changes in their lives.”

Notice: You have no idea what this person does, do you? Is he a coach or a consultant or a shaman? This elevator pitch is not specific, and it focuses on the person talking, rather than the ideal client. Let’s turn it around by making it more specific, and positioning the speaker as the solution to the problems experienced by a specific group of people.

“I coach professionals in making the mental shift necessary to overcome their fear of the unknown and start their dream businesses.

Example 3:

“I guide seekers in living better by building better businesses.”

Notice: This elevator pitch tries to hard to be cutesy and clever. Let’s shift it so that it focuses on spiritual entrepreneurs and their concern about their businesses conflicting with their values. Again, we want to be clear—not clever.

“I coach busy spiritual entrepreneurs on how to build profitable businesses without sacrificing their core values.”

Example 4:

“I am a business coach with five years’ experience and a special certification in exercise as healing.”

Notice: We can’t tell, based on this elevator pitch, who this person works with or how she can help them. Let’s shift it around so that it’s more about the ideal client and the transformation he can expect to experience—the solution to one of his problems.

“I coach entrepreneurs in the health industry on how to incorporate health into their own lives so they can practice what they preach, enjoy business ownership, and earn great money doing what they love.”

Lots of entrepreneurs struggle with crafting effective elevator pitches, but I’m confident that when you follow the guidelines in this article, you’ll find that it’s not as scary or intimidating as you thought it was.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.

 

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! What Do I Do if I Hate Marketing?

[Video] Flip It! What Do I Do if I Hate Marketing?

Do you hate marketing?

If you do, you’re not alone.

“Marketing” is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them!

Which words or phrases come to mind for you when you think about marketing?

  • Marketing scares me.
  • It makes me feel inauthentic.
  • I don’t even know where to start.
  • I know what to do but not how or when or how often.
  • Do I have to?
  • I hate it!

If I’ve said it once, I’ve said it a million times: marketing is the lifeblood of any business. When you market effectively, you bring in a constant flow of new prospects, and therefore, a steady cash flow.

But …

• You started your business because you have a specific product or service to offer, NOT because you wanted to become an expert marketer.

• You know how to deliver your product or service, but you don’t know how to market.

• You’re a business person and (unless your business is marketing), your business isn’t marketing.

Let me ask you a question: Are you being totally honest with yourself when it comes to your feelings about marketing?

Do you really hate marketing?

Or are you feeling something else?

What if I told you that I could almost guarantee that you could find a type of marketing you enjoy, one you’re good at, and you could use it to grow your business effectively?

You can!

But first, you’ll need to shift your perspective around marketing.

In this episode of Flip It! I talk about how to determine whether you really hate marketing, and what to do about it so that you can take advantage of this powerful, necessary tool for growing your business.

Watch now:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably.

But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client.

The distinction is an important one, and that’s why I wanted to revisit the topic today.

First of all, let’s recap. What IS the difference between niche and ideal client?

A niche is a subsection of a target market. A target market is a broad demographic of people. To really dial in on what this means in terms of marketing, let’s look at the definition of demographic: “a particular sector of a population.”

Typically when we talk about demographics, we’re talking about external factors like age, career type, income, or location.

So if your target market was 35-year-old women looking for a business opportunity, then you’d dial in even deeper to find your niche; for example, your niche may be 35-year-old stay-at-home mothers looking for a business opportunity.

An ideal client takes the concept of a niche even deeper. The concept is based on internal factors, like values, desires, and hopes.

When we talk about an ideal client, we’re talking about a specific person, what motivates and inspires her, and what she truly wants at her core.

Since we’re going deeper, let’s drill down with 35-year-old mother example.

Here’s what we have so far:

Target market: women looking for a business opportunity.

Niche: stay-at-home moms looking for a business opportunity.

Right away, I can think of two distinct ideal client groups in this niche.

Ideal Client Group One: A woman who wants this business opportunity not because of money (she has a partner or another source of income that funds her family and her life), but because she feels like she’s losing herself in the roles of wife and mother. She feels guilty for thinking, “Is this all there is?” especially when her neighbor, a mom with a full-time job, tells her how lucky she is that she’s able to stay home with the kids. This ideal client needs flexibility and the option to work as many or as few hours as she wants. She is very clear that being a wife and a mother come first, and she wants the time to be able to cheer at soccer games and pick up dry cleaning without stressing about her business.

Ideal Client Group Two: A woman who has found herself in a position where she needs to be the breadwinner for the family. Money absolutely IS an issue, while flexibility and number of hours required aren’t.

Take a moment to think about the pain each ideal client is going through.

Ideal Client Group One: This mom feels like she’s lost herself. She wants to get in touch with herself again, to establish her own identity separate from that of being a wife and mother. She can afford not to work (although perhaps she may want to bring in some money for “extras,” like vacations or to beef up her children’s college tuition fund), and her priority will always be her wife and mom duties.

Ideal Client Group Two: This mom feels a tremendous amount of responsibility. She wants to make money, and would love a steady source of income she can count on to put food on the table. She’s willing to work as much as possible to take care of her family.

Now, if you were the owner of a company who could offer a business opportunity to each of these ideal clients, think about how differently you’d want to market to each one, presenting your business opportunity as the solution to her pain.

Ideal Client Group One: You would position your business opportunity as a way to do her own “thing,” to enjoy the rewards of being a business owner while still having the time and flexibility to be an attentive wife and mother.

Ideal Client Group Two: You would position your business opportunity as a way to make consistent money, starting right away, so she can put food on the table and pay the bills.

So now you understand why knowing the difference between ideal client and niche is so important!

But which one is better to grow your business?

I’m a big believer that the answer is ideal clients.

I don’t feel like niche markets or target markets go deep enough.

Let’s go back to our example. If you market to your niche—stay-at-home moms looking for a business opportunity—you may do okay. Your marketing may resonate with some of the stay-at-home moms out there, whatever their situations are.

But if you market to your ideal client—either the mom who wants to rediscover herself or the one who wants to support her family—then think about how much more strongly your message will resonate.

Every single piece of marketing you put out there will be that much more effective, right?

Now you may be thinking, but my company is great for both ideal clients in my niche! Why can’t I just target both?

To that, I say while yes, I’m sure you absolutely could fully support both, by trying to appeal to both with your messaging, all you’re doing is diluting your message for both groups.

Combining messages by mixing them together makes you look like a Jack of all trades—and a master of none. And, in the vast majority of cases, if they can afford it, people will prefer to work with a specialist over a generalist.

When you pick one ideal client group to focus on (also known as “picking a horse and riding it”) you’ll improve your results and your business will gain momentum—and you’ll be making a positive impact on precisely the people you’re meant to help!

If this topic resonated with you, you may want to pick up your own copy of “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).” You can get it here.

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.