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The Future of Internet Marketing—5 Trends to Watch

The Future of Internet Marketing—5 Trends to Watch

Internet marketing has taken a beating these past couple of years. Strategies that used to work aren’t working so well anymore.

In my opinion, I think what we’re seeing is the end of the using “new” as the primary marketing strategy.

BUT just because we aren’t relying solely on “new” doesn’t mean Internet marketing is dead. Not by a long shot.

What it DOES mean, however, is that we need to get smarter about our Internet marketing strategies.

Gone are the days where we could just throw something up and expect to get results. The internet is way too crowded for that to work anymore. So, we need to be more strategic about how we spend our marketing time and budget. (And, quite honestly, I don’t think that’s a bad thing.)

With that, let’s jump into the five big Internet marketing trends to watch:

Trend 1. Content is still king. Everything I see still shows that consistently creating solid, high-quality content is one of the best ways to market yourself and your business.

The key here is the content needs to be high quality AND consistent.

Yes, years ago you could post a few times a year to a blog and get some traction. That’s no longer the case.

Taking the time to create solid content your ideal prospects are excited to consume AND doing it consistently is how you build momentum in your business.

Now, that said, when I say “creating content,” I’m not just talking about writing blog posts. Podcasts are still hot (and, in fact, are growing—you may seriously want to consider a podcast if you aren’t doing one) and videos are also still hot (although there’s been some shifts and softening in YouTube, a subject for another day, but using videos in your marketing is still a winning strategy).

If you’re a designer, infographics are also still hot, as are photos and other graphics.

People are still interested, and are still seeking, content. But, they’re definitely more particular about the content they’re consuming, so it’s smart to take a little extra time to make sure what you’re putting out there is as strong as you can make it.

(And, if you can be entertaining while providing content, that’s even better. Along with looking for content, people are also looking to be entertained. Combing the two is always a win-win.)

Trend 2. Content alone isn’t enough—you have to market it. As anyone who has a blog already knows, just because you have one, doesn’t mean people will come.

You still need to have a consistent strategy to market that content.

Posting on social networking platforms is a must. You may also want to consider paying for exposure via Facebook ads or other forms of pay-per-click (more on this later). Setting up your blog for SEO or organic traffic is also not a bad idea (although keep in mind this is most definitely a long-term strategy. SEO used to be a lot easier than it is today, which doesn’t mean you shouldn’t do it, only that you should be aware it’s a long game).

You can also look into using other platforms such as Medium to help increase your reach. (But, I would caution you to still have your own blog and website and web presence rather than build everything on an outside platform you don’t control. Playing in other people’s sandboxes is well and good until they take their toys and go home, leaving you stuck and vulnerable.)

Trend 3. Relationships are still queen. People want to do business with people. They want to connect with people.

In other words, they want to connect with YOU.

So, why not give them what they want?

Be accessible. Give your ideal clients a way to connect with you on Facebook or other social networking platforms. Respond to their comments. Answer their questions.

And, show your personality in your marketing. Share your stories, your passion, your vulnerabilities. Let your ideal clients see you as a person … a person they like and want to hang out with.

They’re far more likely to buy your products and services if they feel connected to you.

Trend 4. Pay to play is here to stay. Having a small advertising budget, whether it’s Facebook ads or some other type of online ads, is a smart idea.

Yes, I know on one hand, it sucks. Years ago, you didn’t need an advertising budget to break through the online clutter. On the other hand, the fact that it is more difficult to market yourself without an advertising budget means only more serious and professional business owners and entrepreneurs are rising to the top. The scammers and people who are less ethical about their marketing are less likely to invest in advertising, which means they won’t be grabbing all the oxygen, which leaves more space for the more ethical and love-based marketer.

Trend 5. Simple trumps complex. I don’t believe that successfully marketing yourself needs to be all that complex. In fact, focusing on only one main marketing strategy, such as a podcast or videos, can go a long way.

There was a time in the not-so-distant past when it seemed complex was the way to go. Complex funnels, complex product launches. The more complicated the better.

But, quite honestly, I feel like all the complexity was doing was hiding what prospects really wanted—good, solid content. A connection with the business owner. And, as a bonus, maybe even some entertainment.

If you simplify and just focus on those key foundational pieces, you may be shocked at how far it can take your business.

In addition to keeping it simple, I do believe the more you love your marketing, the more successful you’ll be at it. You can never go wrong the more you surround yourself with regular activities you love to do.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

Supercharge Your Gratitude Practice and Grow Your Business Fast

Supercharge Your Gratitude Practice and Grow Your Business Fast

How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you’re grateful for.

Now, I’m not saying that’s not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don’t have is a good thing.

But, the problem with that gratitude practice is that it doesn’t go nearly far enough. You see, the secret of a gratitude practice, what makes it a truly powerful, life-changing practice, is to tap into the FEELING of gratitude.

If you can truly feel grateful, that energy is what will attract more of what you want to you.

But, it goes even deeper than that. Gratitude is actually such a powerful emotion that, if you regularly practice feeling it, it can transform your life. Here are three other ways you can use gratitude to grow your business:

  1. Market and sell yourself using love-based principles.

When I talk about the love-based copy and marketing philosophy, I teach that to actually market yourself with love, your mindset (or “come from”) needs to be based in love.

While this is important, it’s also easier said than done, especially if you’re really struggling financially in your business.

That’s why I teach that a quick way to shift your energy is to focus on gratitude. And, what I mean by that, is to focus on feeling grateful.

 

  1. Turn around feelings of entitlement, grumpiness, or general dissatisfaction with your business.

It happens to all of us. We decide we’re done with our business. We’re running off to live in a hut on a beach.

Now, in some cases, there is a good reason for those feelings—maybe they’re an indication of the fact that we’ve actually built the wrong business for us. But, in many cases, we’re just experiencing a moment of entitlement.

No, entitlement-related feelings aren’t only for the Millennials. If you’ve ever had a moment where you found yourself saying things like:

• “This should be easier.”

• “I don’t understand why I’m not successful yet.”

• “I’ve done everything I’ve supposed to and I’m not successful yet.”

• “This isn’t fair!”

I hate to break it to you, but you’re having an entitlement moment.

And, it’s okay. We’re human. Feelings of entitlement are a part of being human. Millennials certainly didn’t invent them.

But, if you’re trapped in that feeling, it’s not going to help you grow your business. One of the best ways to shift that feeling and get yourself out of it is to focus on feeling gratitude, instead. Flip your perspective, and find something you can feel deeply grateful for to concentrate on.

  1. Supercharge what you want to manifest. (Ah, this is a fun one.)

I first learned about this in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza, but here’s a (very) simplified version of what he teaches.

If you want to manifest a certain outcome for yourself, like hitting a specific income goal, you can supercharge that manifestation by using gratitude.

Here’s how this works:

Focus on feeling grateful. Really feel the emotion. Let it fill your body.

Now, while you’re in this state of gratitude, start visioning what you want to manifest.

See it come true. Really see it happening in your mind.

And, as it comes true, focus on feeling even more grateful it is coming true.

And that’s it! Manifestation, supercharged.

Do this regularly, and watch how your life changes.

If you’d like to dig into this topic even more, you may want to check out my “Love-Based Money and Mindset” book, it’s available at most online retailers here.

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner.

It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy sending you referrals.

Alas, it’s not as simple as all of that (check out my 3 Myths about Word of Mouth Marketing That May Be Hurting Your Biz). BUT, it IS more under your control than you might imagine.

Below are three keys to harnessing the power of word of mouth advertising (and a bonus tip!)

1. Get crystal clear on your ideal client. Okay, so this one doesn’t seem terribly helpful at first glance. How is getting clear on your ideal client going to help other ideal clients start flocking to you?

Well, here’s a little secret about ideal clients—these are the clients who LOVE you and LOVE working with you (just like you LOVE working with them). Because they love you so much, they’re happy to sing your praises to the world. These are the clients who will happily share you with all their friends and associates.

These ideal, perfect clients are at the heart of your word of mouth advertising plan.

Now, contrast that with clients who aren’t ideal. These are the clients you struggle to work with, who you dread getting on the phone with. They also typically take 80% of your time (versus the ideal clients who take 20%).

Trust me when I say the feeling is mutual. They know you’re not ideal for them, either. They’re not feeling the love.

So, they are most definitely not going to tell the world about you. (And, if they did tell someone, it likely would not be a glowing review, but something far more tepid.)

(If you want to learn more about finding/getting super clear on your ideal client, here’s a post you can check out. You can also grab a copy of my Love-Based Copywriting Method book for even more on ideal clients.)

Bonus Tip: If you REALLY want to supercharge your word of mouth advertising plan, look for ideal clients who are also influencers.

Influencers are folks who already have a big following, and who will be happy to tell that following all about you. If that happens, you can get a big business boost that may last months or even years.

2. Become a master at your expertise. Again, this may sound like less-than-helpful advice, but think about it.

For people to rave about their experience with you, they need to actually have an experience worth raving about. Right?

So, the more you’ve mastered your expertise, the more likely it is you’ll be able to provide that amazing experience.

Your reputation matters. Nurture it. Focus on it. If people hear good things about you, they’ll be far more likely to invest in you.

3. Ask for referrals. Despite what you might believe, word of mouth advertising is not passive. It’s very much something you can control.

Actively pursue it. The best way to do that? You create a plan-of-action around asking for referrals.

Maybe you have a policy in place where you immediately reply back to a glowing client email, thanking him or her and asking his permission to use the email as a testimonial. This is a great time to also ask for referrals. Maybe you send an email to your client list asking if they know anyone who would be a good fit for your services, and if so, to please provide those people with your contact info. Or maybe you take it one step further and create a contest around it—give a prize, like an Amazon gift card or free coaching, to whoever sends you the most referrals.

It’s also a great idea to reward all referrals. Give a gift card, or a referral check. And let people know you value and appreciate them for helping you reach more people.

Lastly, keep in mind that as powerful as word of mouth advertising is, it’s just one piece of an overall marketing plan. If  you’d like help putting together a specific online marketing plan that’s unique to you and your business, you may want to check out my “Love-Based Online Marketing” book.

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

Word of mouth marketing. It’s like the Holy Grail of marketing.

Every entrepreneur talks about it. Dreams about it.

And why wouldn’t we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger.

It’s possible, right?

I mean, we hear stories from other business owners and entrepreneurs who dismissively say “Oh, my only marketing is word-of-mouth.” And we’re left either feeling bad, because we haven’t cracked the code yet to do the same, OR we secretly think that person is lying to us. (Or at the very least, not sharing the full story.)

It’s like the unicorn of marketing.

It’s clear why it’s so desirable, but why the heck is it so elusive?

In my opinion, it’s because it’s misunderstood.

Before I get ahead of myself, let’s first cover what word of mouth marketing really is.

Basically, it’s when your customers, clients, and buyers tell their friends and families about your books, products, or services. It works extremely well, because we’re more likely to believe people we personally know when they tell us that they loved working with a business or person far more than we’re willing to believe claims from the business itself, or from people we don’t know.

It practically feels magical when it works, because prospects seek us out, predisposed to buy our books, products, and services. In a lot of ways, it mirrors what happens when a piece of content we created goes “viral,” getting in front of many new prospects, without any extra effort from us.

However, I would argue that word of mouth marketing is also very different than a piece of content going viral. It’s also something that’s far more in your control than you may imagine.

Below are three myths that may be preventing you from actually harnessing the power of word of mouth marketing, so it can start to work for you.

Myth #1–You can’t control it. (It just happens.)

Word of mouth marketing is dependent on your clients and customers telling other people about you. But, you can’t control what they say or don’t say.

It’s like having a video or a Facebook post go suddenly viral, bringing you a ton of new prospects. How do you make something go viral? There’s no rhyme or reason to it, right? It just happens!

Well, while it’s true you can’t control what people say or don’t say, it’s actually NOT true that you have no control over word of mouth marketing. There are most definitely things you can put in place in your business to make it more likely that you’ll not only start to see it start working but also enjoy the benefits.

In fact, I would go so far as to say there is a system you can put into place to actually harness the power of word of mouth marketing. (More on this in Part 2).

Myth #2–You don’t have to do any work. (It just happens.)

Consider that viral video again. Once it’s out there, it takes on a life of its own, and all you need to do is strap up and enjoy the ride.

In the case of word of mouth marketing, that’s actually not true. You see, the reason why your ideal customers, clients, and buyers are singing your praises to the sky, telling their friends and family about you is because they had a good experience with your offerings … which means those new prospects will arrive with certain expectations.

So, not only did it take some work to give your clients, customers, and buyers a good experience in the first place, you’ll also need to continue creating that good experience to satisfy your new prospects.

It’s not as easy as “set and forget.” It’s carefully cultivating the experiences your customers, clients, and buyers will have with your business.

Myth #3–Only ”lucky” entrepreneurs and business owners are able to enjoy word of mouth marketing. (After all, it just happens, right?)

At this point, you’re likely sensing a theme here, in these myths.

Word of mouth marketing is something that just happens. You have no control–you’re either lucky or not-so-lucky.

Believe it or not, word of mouth marketing is actually far more in your control than you might have realized. It’s less about luck and more about having a system—one that has you taking regular action steps that will eventually result in you having a steady stream of ideal prospects coming into your business who can’t wait to work with you.

Best yet, it’s even possible to create a plan to increase your word of mouth marketing. (I share the details in this post.)

And if you’d like more tips on online marketing, you may want to check out my Love-Based Online Marketing book–you can grab your copy here.

[Video] Flip It! Where is the Magic Website Traffic Bullet?

[Video] Flip It! Where is the Magic Website Traffic Bullet?

How many of you are secretly looking for the website traffic button?

I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is.

It’s Facebook ads!

No, it’s Instagram!

Pinterest is the missing secret.

Maybe you should post videos or do a podcast.

No, go back to good old fashioned SEO.

Ahhhh! Overwhelm alert!

So, chances are you’re either running around like a nut trying to do EVERY website traffic strategy under the sun or you do nothing because you have no idea where to turn or which one would be the best one.

You probably already know what I’m going to say, which is there is no secret magic website traffic bullet. Not even if you buy it.

So, what’s the answer? Just give up? Resign yourself to not getting enough traffic to your site or blog?

Not at all. In fact, I’m going to share two very powerful strategies for creating your own magic traffic bullet.

  • Whatever strategy or strategies you pick to attract visitors to your website or blog, decide right now you’re in it for the long term. In other words, this isn’t a “do it for a month and expect you’re going to get thousands of visitors and be set for life. That’s just not the case. It can take weeks or even months before you build enough momentum to start getting some traction, and once you’re got it started, you’re going to have to maintain it. So, having a plan in place to make sure you are consistently using that strategy is key.
  • Whatever strategy you do, always put out your very best work. This also includes if you post regular blog posts or videos or a podcast. If you’re writing blogs, then don’t just race through it and slap something up. Take the time to do the best job you can on everything you create. While this isn’t necessarily the fastest way to attract visitors to your site, I guarantee this is the key to standing out. If you put out really good content, your people WILL find you.

I share more in the video — check it out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.

[Video] Flip It! Is Email Marketing Dead?

[Video] Flip It! Is Email Marketing Dead?

If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails.

And, that’s a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your business.

The problem is, it certainly seems like it’s a lot less effective than it once was. The number of people opening and clicking on emails seems to be going down all the time. And, while it used to be you could send an email out to your list and make some sales, now you may only hear crickets.

If that’s happened to you, it can feel really discouraging.

So, what gives? Is email marketing dead?

Take a moment to watch and decide for yourself.

 

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.