[Video] The Story Behind the Story: “Love-Based Goals” book

I’ll start with the elephant in the room–why is a copywriting and marketing expert writing a book about goals (much less love-based goals)?

There’s no question I’ve built a business helping entrepreneurs and business owners just like you market their businesses using love-based copy. In fact, I’ve helped sell nearly $50M worth of products and services over the past 8 years using love-based copy and marketing.

When I first got the download for the love-based copy philosophy, I had no idea where it would lead. But the more I dug into it, the more I began to realize how EVERY PART of our lives can be built either on a foundation of love or a foundation of fear.

From our business to our relationships to our families, our health, our government — every aspect of our life can either be rooted in love or fear.

And it’s up to us to make the choice.

We can choose to use either love or fear to market and sell our products and services, to build our businesses and live our lives.

And, yes, this even extends to our goals.

Goals have a very special place in my heart. When I was 3, I taught myself to read because I wanted to write books so badly. Novels specifically.

So, when I started my copy and marketing business, my intention was to build a business that would also allow me to write my books.

The years went by and somehow, despite my best intentions, my books weren’t being written. Neither fiction nor nonfiction.

What was going on?

I was convinced I had an organizational problem, so I threw myself into a bunch of different planners and organizational systems.

Didn’t work.

Then, I thought maybe I needed to solve it through personal development work. So, I journaled and meditated and worked on my blocks.

I still wasn’t writing my books.

It wasn’t until after my mother died, that the dam burst and it finally became clear what was going on.

You see, I believe there are certain goals, I call them love-based goals, that are actually whispers from your soul.

For you to have these goals come true — YOU need to be evolve into the person your soul is nudging you to become.

Once you do, all the money and business and personal success will start to fall into place.

But, before that happens, YOU need to become a different person.

And, that’s where my book ” Love-Based Goals: Your Guide to Living Your Purpose and Passion” can help.

I share a few more details about the book in the video below:

It’s available on Amazon, Barnes and Noble, iTunes and all other major online retailers. And once you grab your copy, you’ll be on your way to finally bringing your goals to live and living your dreams.