It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal
Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks
Mindset blocks (blocks around money, success, sales … you name it) absolutely can keep you from growing your business. That is, unless you have tools to overcome them. Lucky for you, that’s what I’m sharing today. Without further ado … 1. Affirmations Like so many things in life, while some people swear by affirmations, others swear they don't work. My … [Read more...] about Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks
The Secret to Writing Memorable Copy
Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy
Are Creative Stereotypes Holding You Back?
I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?
10 Tips to Make Your Marketing More Creative (and More Successful)
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)
Quiz: Are You Creative?
Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
3 Secrets I Learned From My Grandpa About Business Success
My Grandpa, who passed away a few years ago at 96 years old, was quite a character. Along with being a successful entrepreneur (he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years ago), he also had an incredible sense of humor. He just loved going against the grain. I learned so much from him, over the years, and as a tribute to his memory, I’m … [Read more...] about 3 Secrets I Learned From My Grandpa About Business Success
[Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
I’ve been knocking around the online industry for well over a decade, and none of the marketing mistakes I bring up in this post are new. But it IS important. So, I thought I’d create a handy little cheat sheet for you to use every time you’re feeling stuck. Fortunately (or unfortunately, depending on how you look at it), many marketing-related challenges can be … [Read more...] about [Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
Quiz: Are You Working Yourself OUT of Business?
I admit it. I'm a recovering workaholic/perfectionist who suffers from superhero syndrome. I know I'll never be cured. But I can work on controlling it. (Right?) I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent, I'm thinking about starting a recovery group.) How about you? Are … [Read more...] about Quiz: Are You Working Yourself OUT of Business?