If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
[Video] Flip It! Why You Can’t Rush Transformation Step 2
This is the second of a 5-part series where I'm going to walk you through the five steps of transformation when it comes to your business so you can make a shift and see a huge uplevel. The first step is to pause. What's the second step? Make a decision. But, not just any decision. Make a 100% FULL BODY decision. Every transformation starts with a … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 2
[Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
Growing a successful business is something every entrepreneur and business owner aspires to. So why do so few actually succeed and experience business success? Having worked closely with very successful business owners and entrepreneurs, and having built my own successful business, I'm here to tell you it isn't easy. True success comes from two things: Knowing the … [Read more...] about [Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
[Video] Flip It! Why You Can’t Rush Transformation Step 1
This is the first of a five-part series where I'm going to walk you through the five steps of transformation (specifically business transformation) and share why each step is essential. Why is transformation important? Well, if you're trying to do any sort of "uplevel" of your business including breaking a financial ceiling (like build a six-figure or seven-figure business) … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 1
A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
[Video] Flip It! Why Resistance Is Your Best Friend
During a recent interview on my Love-Based Money podcast, Shellie Nelson who owns a business called Soul Readings, said that your transformation is rooted in your biggest resistance. Put another way: The change you're most resisting holds the key to unlocking your transformation. Causes you to think, doesn't it? And it's sort of depressing too, because who wants to … [Read more...] about [Video] Flip It! Why Resistance Is Your Best Friend
[Online Business Models] 3 Steps to Help You Choose the Right One for You
With so many online business models to choose from, how do you determine which business model is the best one for you? Ah, the million dollar question. Before I answer that, let me share my online business models story. In 1998, I made the decision to quit my job and start my own business. As I taught myself to read when I was three years old because I wanted to write … [Read more...] about [Online Business Models] 3 Steps to Help You Choose the Right One for You
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
[Best Business Models] Top 10 Signs That It’s Time to Shift Your Business Model
Note from Michele: This is a guest article from Shawn Driscoll, who just joined the Love-Based Business family with "Love-Based Business Models." One of the keys to having a business you love is having a business you feel aligned with, and that all starts with your business model. But, how do you choose the right business model for you, especially when there are so many best … [Read more...] about [Best Business Models] Top 10 Signs That It’s Time to Shift Your Business Model
[Video] Flip It! Powerful Coaching Questions No One Asks (But Should)
Sometimes the only way you can get yourself unstuck in your business (or really, anywhere in your life) is by asking yourself powerful and provocative coaching questions. My friend, master coach Andrea J. Lee, is amazing at this. In fact, a few years ago, I was at her event, when she asked what I thought was a masterful series of coaching questions. But, first, if you … [Read more...] about [Video] Flip It! Powerful Coaching Questions No One Asks (But Should)