It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons Your Product/Service Might Not Be Selling
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client. Now, that didn't mean I wouldn't renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run … [Read more...] about [Video] Flip It! Do You Break Commitments to Yourself?
As many of you may know, we just had the Winter Olympics, and the US women's hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don't know the story, here's the cliff notes version. In 1980, the US men's hockey team beat the Russians. Now, that may not sound like a big deal, … [Read more...] about [Video] Flip It! Your Success: Are You Taking it For Granted?
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
There's a surprising story in the beginning of the book The Power of Habit: Why We Do What We Do In Life and Business. Lisa's life was a train wreck. She couldn't hold down a job, drank too much, ate too much, smoked, and was in substantial debt. Then, one day, her husband told her he was leaving her for another woman. Initially, she spent four months crying, binge … [Read more...] about [Video] Flip It! Could Changing One Habit Change Your Life?
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
If you've ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you've likely been encouraged to have a gratitude practice. And, if you're like a lot of entrepreneurs, including myself. you may find yourself rolling your eyes at this advice. It sounds too easy, doesn't it? Just come up … [Read more...] about [Video] Flip It! Can Gratitude Help You Manifest Your Dreams?