If you've been a part of the information marketing/personal development/transformation industry for any length of time, you've likely heard the phrase "uplevel your business" bandied about. You especially may have heard talk about how to put yourself on the "fast track" to unleveling your business if you've ever heard an offer for a high-level program, such as a high-end … [Read more...] about [Video] Flip It! Are You Trying to Uplevel Your Business Too Soon?
First, a celebration: I officially launched my brand-new fiction writing site at MicheleParizaWacek.com, and in doing so, I also officially embraced my identity as a fiction author. I get it if that sounds strange. For those of you following me, you've likely heard me talk about teaching myself to write when I was three years old because I wanted to write stories so badly. … [Read more...] about What a Fiction Author Can Teach You About Building a Successful Business
Let's start with a basic truth. Everyone is creative. Yes, even you. Even if you don't think you are. Creativity manifests itself in many different ways, not just by painting a picture or writing a story, which is why I guarantee you have seeds of creativity in you. Now, if you're an entrepreneur, you likely know you're creative because every day you're probably … [Read more...] about [Video] Flip It! Why Embracing Your Inner Artist Could be the Key to Your Success
Before I dive into walking you though how to build a business around multiple passions, I thought I'd back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it's a lot of work. You see, while in some … [Read more...] about [Video] Flip It! How Do You Build a Business Around Multiple Passions?
During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client. Now, that didn't mean I wouldn't renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run … [Read more...] about [Video] Flip It! Do You Break Commitments to Yourself?
As many of you may know, we just had the Winter Olympics, and the US women's hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don't know the story, here's the cliff notes version. In 1980, the US men's hockey team beat the Russians. Now, that may not sound like a big deal, … [Read more...] about [Video] Flip It! Your Success: Are You Taking it For Granted?
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
There's a surprising story in the beginning of the book The Power of Habit: Why We Do What We Do In Life and Business. Lisa's life was a train wreck. She couldn't hold down a job, drank too much, ate too much, smoked, and was in substantial debt. Then, one day, her husband told her he was leaving her for another woman. Initially, she spent four months crying, binge … [Read more...] about [Video] Flip It! Could Changing One Habit Change Your Life?
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
When I was a freshman in college, I was accepted into an advanced creative writing class. I admit, at the time I was pretty brash and full of myself (and not in a good way) and definitely deserved to be taken down a peg or two. And, that's precisely what happened. The creative writing professor didn't care for me, gave me a C, and told me it was because I didn't have much … [Read more...] about [Video] Flip It: Are You Letting Your Critics Win?