Let's start from the very beginning with the definition of an opt-in page. An opt in page is a page that, in exchange for a person’s contact information (typically an email address), gives access to some sort of gift or freebie. Why would you give something away for free? To build your subscriber email list—because having a list of ideal prospects you can email anytime … [Read more...] about [Infographic] 3 Keys for Crafting A Hot Opt-in Page That Converts
bullet point
The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
The Bullet Point: The Holy Grail of Copywriting
If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting