(Check out Part 1 right here.) One of the fastest ways to transform your website and marketing materials to attract your ideal clients like magnets is to add in your personality. (And yes, this applies even if your goal is to build a business bigger than you, personally—your personality is still important. No matter what, people want to do business with people … not … [Read more...] about The Importance of Personality Part 2: Let’s Add It to Your Writing
business marketing
The Importance of Personality Part 1: Is Your Website Dreadful?
As a marketing expert, there’s one thing that makes me cringe again and again: Dreadful websites. And I don’t mean “ugly,” when I use the word “dreadful.” They can be pretty enough. They can have very nice graphics, and artfully placed (while sparse) copy. So, why do I say, “dreadful”? Because, despite being pretty, they have absolutely no personality. Boring … [Read more...] about The Importance of Personality Part 1: Is Your Website Dreadful?
4 Ways to Creatively Power Up Your Marketing
Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing
Quiz: Where Is Your Marketing Message Hanging Out?
Is your marketing message dancing in the spotlight, or cowering by the punch table? Take this quiz to find out. 1. Overall, you would describe your marketing as: A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to … [Read more...] about Quiz: Where Is Your Marketing Message Hanging Out?
A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
Marketing Problem? The Surprising Reasons You’re Not Making Money
It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons You’re Not Making Money
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
Supercharge Your Gratitude Practice and Grow Your Business Fast
How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you're grateful for. Now, I'm not saying that's not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don't have is a good thing. But, the problem with that gratitude … [Read more...] about Supercharge Your Gratitude Practice and Grow Your Business Fast