Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically every business owner out there ends up doing it at one time or another. In a nutshell, community relations is involving your business in your community. For instance: • Your business donates money to nonprofit organizations. • You or your … [Read more...] about Want Low Cost Ideas to Grow Your Business? Try Community Relations
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Calling All Workaholics & Perfectionists: It’s Time for Recovery
As a recovering workaholic/perfectionist with Superhero Syndrome delusions, I'll be the first to tell you that the road to recovery isn't easy. It's fraught with obstacles and U-turns perfectly positioned to send you right back to where you started. But I'm also here to tell you that it DOES get easier. And the rewards of staying on the path are well worth it. Following … [Read more...] about Calling All Workaholics & Perfectionists: It’s Time for Recovery
Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks
Mindset blocks (blocks around money, success, sales … you name it) absolutely can keep you from growing your business. That is, unless you have tools to overcome them. Lucky for you, that’s what I’m sharing today. Without further ado … 1. Affirmations Like so many things in life, while some people swear by affirmations, others swear they don't work. My … [Read more...] about Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks
3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
3 Secrets I Learned From My Grandpa About Business Success
My Grandpa, who passed away a few years ago at 96 years old, was quite a character. Along with being a successful entrepreneur (he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years ago), he also had an incredible sense of humor. He just loved going against the grain. I learned so much from him, over the years, and as a tribute to his memory, I’m … [Read more...] about 3 Secrets I Learned From My Grandpa About Business Success
Why Following a Proven Business Model Could Put You Out of Business
It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
[Video] Flip It! Why a Plan B Could Be Keeping You Small
Years ago, I heard Catherine Ryan Hyde speak at a writer's event. Catherine is the author of the book Pay It Forward, which was made into a movie starring Kevin Spacey. There was one thing she said that always stuck with me, although it was only recently that I finally fully understood it. When she decided she was going to pursue a career as a fiction writer, her mother … [Read more...] about [Video] Flip It! Why a Plan B Could Be Keeping You Small
[Video] Flip It! Why There’s a Breakdown Before the Breakthrough
Have you ever decided you were ready for a big breakthrough and, instead, found yourself in the middle of a big breakdown? Maybe it looks like this. You've decided. You're finally starting your business or writing your book or launching that new program. You've been getting signs from the Universe that this IS the step to take in order to have that massive breakthrough. … [Read more...] about [Video] Flip It! Why There’s a Breakdown Before the Breakthrough
[Video] Flip It! Why You Can’t Rush Transformation Step 5
This is the fifth step of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. Step 4 is to feel all the emotions … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 5
Stop Trying to Charge What You’re Worth and What to Do Instead
Over the years, one of the biggest things I've seen trip up entrepreneurs (especially conscious, heart-centered, spiritual, love-based ones) is knowing how much to charge for your products and services. The struggle between trying to earn a solid income with how comfortable YOU are owning your own value is huge. So, that's why I asked my friend Ali Shanti (you may also know her … [Read more...] about Stop Trying to Charge What You’re Worth and What to Do Instead