Note from Michele: This is a guest post by Shawn Driscoll, the author of "Love-Based Business Models: A Simple System for Building a Business You Love" and I'm excited to introduce her powerful, life-changing work to you. This post is a great place to get started if one of your goals is to own a thriving business. She walks you through the main keys to building a business you … [Read more...] about How to Have a Thriving Business: Keys to Building a Business You Love
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Meet the Author: Business Coach Shawn Driscoll, Author of “Love-Based Business Models”
Note from Michele: I am SO excited to introduce you to the newest member of the Love-Based family. Business Coach Shawn Driscoll is the author of "Love-Based Business Models", which is based on the assessment she designed that helps entrepreneurs discover the best business model for them. Shawn is truly a unique business coach and I'm thrilled to showcase her work in the … [Read more...] about Meet the Author: Business Coach Shawn Driscoll, Author of “Love-Based Business Models”
3 Critical Steps to Building a Business Around Multiple Passions
As someone who is currently building a multiple-passion business (in my case, I'm building not one, not two, but THREE businesses (or four, depending on how you count them: my fiction brand, my love-based publishing company and nonfiction brand and my copywriting company), I have a lot to share around the specifics of how to start a business around multiple … [Read more...] about 3 Critical Steps to Building a Business Around Multiple Passions
The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
Is YouTube on the Way Out?
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
[Video] Flip It! How Can You Make Something Go Viral?
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What's not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let's talk about the ramifications if you succeed in having something go viral. For most people, they … [Read more...] about [Video] Flip It! How Can You Make Something Go Viral?
[Your Sales Process] Are You Assuming the Yes or Assuming the No?
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You