If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting
business success
Why Good Self-Care Equals Good Business
If you're anything like I once was, you've got your nose to the grindstone as you work to reach the goals you've set for 2017, which also likely means your self-care has ended up right at the bottom of the to-do list. Again. The "old me" would be right there with you. I always pushed myself to the brink of exhaustion (and sometimes right over that edge). Rather than … [Read more...] about Why Good Self-Care Equals Good Business
Fall in Love with Your Business – and Make More Money!
Here's an important question for all of you entrepreneurs who are busy building a business: How do you feel – how do you really feel - about your business? Actually, this question is so important, I’m going to ask you to look at it this way, too: If you were in a relationship with your business, what would that relationship look like? Is it a relationship you take for … [Read more...] about Fall in Love with Your Business – and Make More Money!
[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”
Over the years, I've seen way too many entrepreneurs build businesses they didn't love (nor did those businesses love them back). I began to see how important it is to know how to start a business you love. (After all, this isn't information that's taught in any business school.) And what better way to share that wisdom than in a book. Of course, it made perfect sense to … [Read more...] about [Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”