The elevator pitch. It's one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts. Why is it at once important and scary? Well, because it's a great way to explain what you do in a concise, intriguing way that could ultimately generate some business! That is, when it's done right. The good news is that you CAN … [Read more...] about Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around