Years ago, I heard Catherine Ryan Hyde speak at a writer's event. Catherine is the author of the book Pay It Forward, which was made into a movie starring Kevin Spacey. There was one thing she said that always stuck with me, although it was only recently that I finally fully understood it. When she decided she was going to pursue a career as a fiction writer, her mother … [Read more...] about [Video] Flip It! Why a Plan B Could Be Keeping You Small
how to be successful
[Video] Flip It! Why There’s a Breakdown Before the Breakthrough
Have you ever decided you were ready for a big breakthrough and, instead, found yourself in the middle of a big breakdown? Maybe it looks like this. You've decided. You're finally starting your business or writing your book or launching that new program. You've been getting signs from the Universe that this IS the step to take in order to have that massive breakthrough. … [Read more...] about [Video] Flip It! Why There’s a Breakdown Before the Breakthrough
[Video] Flip It! Why You Can’t Rush Transformation Step 5
This is the fifth step of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. Step 4 is to feel all the emotions … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 5
[Video] Flip It! Why You Can’t Rush Transformation Step 4
This is the fourth of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. So, what's the fourth step? Feel the … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 4
[Video] Flip It! Why You Can’t Rush Transformation Step 3
This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3
[Video] Flip It! Why You Can’t Rush Transformation Step 2
This is the second of a 5-part series where I'm going to walk you through the five steps of transformation when it comes to your business so you can make a shift and see a huge uplevel. The first step is to pause. What's the second step? Make a decision. But, not just any decision. Make a 100% FULL BODY decision. Every transformation starts with a … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 2
[Video] Flip It! Why You Can’t Rush Transformation Step 1
This is the first of a five-part series where I'm going to walk you through the five steps of transformation (specifically business transformation) and share why each step is essential. Why is transformation important? Well, if you're trying to do any sort of "uplevel" of your business including breaking a financial ceiling (like build a six-figure or seven-figure business) … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 1
The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan