When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? You're spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they're falling on deaf ears? No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects … [Read more...] about How to Craft a Compelling Message That Gets You Results
marketing copy
Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?
The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
[Video] The Story Behind the Story — “Love-Based Copywriting Method”
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
5 Steps to Writing Effective Headlines in a Love-Based Way
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way
3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
The Bullet Point: The Holy Grail of Copywriting
If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting