Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?
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The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
5 Steps to Writing Effective Headlines in a Love-Based Way
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way
3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
[Video] Flip It! Does Money Love Speed?
Money loves speed. If you hang out in the same entrepreneurial circles I have, you've likely heard this saying more than a few times. Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast. Fast. Fast. Fast. Because the faster you move … [Read more...] about [Video] Flip It! Does Money Love Speed?
Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing
If you're a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Well, one of the best ways to do that is to create a system for building your business, so you can reach more people. "Wait," you might be saying. "A system sounds so … systematic! I'm a conscious entrepreneur. I want to grow my business in a way … [Read more...] about Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing
Why Good Self-Care Equals Good Business
If you're anything like I once was, you've got your nose to the grindstone as you work to reach the goals you've set for 2017, which also likely means your self-care has ended up right at the bottom of the to-do list. Again. The "old me" would be right there with you. I always pushed myself to the brink of exhaustion (and sometimes right over that edge). Rather than … [Read more...] about Why Good Self-Care Equals Good Business
[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”
Over the years, I've seen way too many entrepreneurs build businesses they didn't love (nor did those businesses love them back). I began to see how important it is to know how to start a business you love. (After all, this isn't information that's taught in any business school.) And what better way to share that wisdom than in a book. Of course, it made perfect sense to … [Read more...] about [Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”