When I was a senior in high school, I had a job working as a waitress at a senior care/assisted living facility. The residents would come to the dining room, and we would serve them a four-course meal—salad, choice of soup or juice, choice of one of two entrees, and dessert. They all came in at once, which is why we had to be fairly fast during the 90-minutes we had to serve … [Read more...] about Success Tip: What Waitressing Taught Me about Mental Toughness
successful entrepreneur
[Video] Flip It! Why You Can’t Rush Transformation Step 3
This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3
Sell More with Love: Why Fear-Based Marketing Works
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
[Video] Flip It! Why You Can’t Rush Transformation Step 2
This is the second of a 5-part series where I'm going to walk you through the five steps of transformation when it comes to your business so you can make a shift and see a huge uplevel. The first step is to pause. What's the second step? Make a decision. But, not just any decision. Make a 100% FULL BODY decision. Every transformation starts with a … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 2
[Video] Flip It! Why You Can’t Rush Transformation Step 1
This is the first of a five-part series where I'm going to walk you through the five steps of transformation (specifically business transformation) and share why each step is essential. Why is transformation important? Well, if you're trying to do any sort of "uplevel" of your business including breaking a financial ceiling (like build a six-figure or seven-figure business) … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 1
[Video] Flip It! How Do You Build a Business Around Multiple Passions?
Before I dive into walking you though how to build a business around multiple passions, I thought I'd back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it's a lot of work. You see, while in some … [Read more...] about [Video] Flip It! How Do You Build a Business Around Multiple Passions?
The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
[Video] Flip It! Are You Trading Your Success For Safety?
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan