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writing copy

10 Things to Consider Before Launching a Writing Business

January 29, 2021 by Michele PW Leave a Comment

Ready to ‘take the plunge’ into full-time freelancing? Although the following ten tips are geared toward copywriters, they contain information that can benefit any writer, especially when it comes to getting your new writing business started on the path to success. Tip 1. Write your goals on paper. You know that old saying—“If you don’t know where you’re going, any … [Read more...] about 10 Things to Consider Before Launching a Writing Business

7 Tips for Launching a Copywriting Business

December 25, 2020 by Michele PW 1 Comment

If you love writing, you may be considering launching a copywriting business to combine your passion with your income. If so, here are seven tips to help you get it off the ground. (And the best part? Many of these will work to launch or grow a variety of service-based businesses.) 1. Assemble a portfolio. It’s difficult for most people to hire a professional … [Read more...] about 7 Tips for Launching a Copywriting Business

3 Tips to Creating Content That Sells

October 3, 2019 by Michele PW Leave a Comment

It's no secret that creating free content (no matter the form—written blog posts, videos, podcasts, etc.) is an awesome no-cost way to gain visibility, build your credibility, grow your community, and attract paying clients. But for a lot of folks, this is one of those "easier-said-than-done" strategies. So today, I'm sharing three tips to help you easily and quickly craft … [Read more...] about 3 Tips to Creating Content That Sells

What the Movie “The Prestige” Can Teach You About Copywriting

September 26, 2019 by Michele PW Leave a Comment

Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting

The Secret to Writing Memorable Copy

June 25, 2019 by Michele PW Leave a Comment

Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy

3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)

May 15, 2019 by Michele PW Leave a Comment

If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)

How to Persuade Using Love Versus Fear

March 26, 2019 by Michele PW 1 Comment

If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear

3 Writing Tips to Add Your Personality to Your Writing

February 20, 2019 by Michele PW 1 Comment

As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing

But Does Love-Based Copywriting Work?

May 30, 2018 by Michele PW 4 Comments

Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?

Hiring the Right Copywriter for You: Best Practices

March 27, 2018 by Michele PW 3 Comments

One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices

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