Episode 72 – Sneaky Blocks to Your Success

Episode 72 – Sneaky Blocks to Your Success

The Secret to Your Success Is in Your Blind Spots. Michele PW flies solo on this episode of Love-Based Money, where she talks about those sneaky blocks to your success. Recently, she updated her main website—MichelePW.com—that showcases her Love-Based Copy and Marketing Company. The rebrand was way overdue. The site itself was very old. She had done a minor touchup a few years ago to reflect the new Love-Based brand, but the site itself was still outdated in its style….

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Hiring the Right Copywriter for You: Best Practices

Hiring the Right Copywriter for You: Best Practices

One of the many team members entrepreneurs and business owners can’t wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you hate writing? It’s hell. But, hiring a copywriter can be easier…

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[Video] Flip It! Are You Trading Your Success For Safety?

[Video] Flip It! Are You Trading Your Success For Safety?

There’s nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called “A Simple Marketing Exercise That Could Transform Your Business.” There, I talk about committing to consistently taking action on one marketing tactic for a year and see what demons and triggers come up for you. Chances are, your head will be full of excuses about why you can’t…

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Episode 71 – Emily Utter on Love-Based Money with Michele PW

Episode 71 – Emily Utter on Love-Based Money with Michele PW

Creating an Abundant Lifestyle. In this episode, Michele interviews Emily Utter, a “loving butt-kicker” business coach for coaches and healers who believes that making money and having the freedom to live the life of your dreams should go hand in hand. Emily is known as the Adventurous Entrepreneur because she works with clients to create an abundant lifestyle – one with plenty of money and the freedom to work from absolutely anywhere. Here, Emily goes into great detail about sales…

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3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan

3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan

When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There’s also a high likelihood they don’t end up creating content their ideal client wants to consume. (Which is the whole point of putting a content marketing plan…

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[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

If you’re ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called “Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You” where I make the case that you should only start a new marketing tactic if you commit to two things: You will consistently and frequently use it —…

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Episode 70 – Tonya Dawn Recla on Love-Based Money with Michele PW

Episode 70 – Tonya Dawn Recla on Love-Based Money with Michele PW

Discover Your Superpowers and Live the Life You Want. In this episode, Michele interviews Tonya Dawn Recla, founder and executive director of Super Power Experts, — a business dedicated to helping people find and use their Super Powers (aka evolved consciousness) to create a multi-dimensional existence and master the human experience. She guides her clients to stop operating from a place of fear in their lives and start moving into their own solid kind of power (i.e. mind-reading, psychic abilities,…

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Is YouTube on the Way Out?

Is YouTube on the Way Out?

I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO trends and listed YouTube as being the place where it’s at. (According to that site, YouTube is the second most…

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[Video] Flip It! How Can You Make Something Go Viral?

[Video] Flip It! How Can You Make Something Go Viral?

Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What’s not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let’s talk about the ramifications if you succeed in having something go viral. For most people, they imagine it’s going to feel like a huge validation. They did something a lot of people…

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Episode 69 – Stepping into My Identity as a Fiction Writer

Episode 69 – Stepping into My Identity as a Fiction Writer

It Took Only 40 Years to Embrace Her Soul’s Calling. In this episode of Love-Based Money, Michele PW flies solo to share her journey around stepping into her fiction writer identity. You may be familiar with Michele’s story; she taught herself to read at three years old because she wanted to write stories so badly. Despite that passion and determination as a child, her writing dream was derailed as an adult, and she lost her way. The catalyst for reclaiming…

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