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[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

For a good chunk of my life, I struggled with goal setting.

Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends.

After all, if I was working long hours, that meant that I was “successful.” Right?

(It took years and multiple burnouts to finally force me to shift that thinking.)

But sacrificing my mental and physical health was just the tip of the damage that mindset caused me. My workaholic tendency combined with my “Type A” personality also kept me constantly feeling like I wasn’t doing “enough,” no matter how many goals I checked off my list.

And, of course in the meantime, I did have big dreams and goals I wasn’t making any progress toward at all (specifically, my fiction writing goals), so I also believed I clearly had a problem with goal setting. (Actually, my secret shame was my belief that what was really hindering me was procrastination and lack of focus.)

So, I did what any workaholic, Type A personality would do when feeling stuck:

I became obsessed with goal setting.

I researched and tried many goal setting and time management systems. Nothing really worked.

I also tried relying on sheer willpower—pushing myself to get more done (which was also not successful).

So what was it that finally shifted goal setting for me?

Digging more deeply into my love-based philosophy, and realizing my goal setting was built on a foundation of fear.

What does that mean, exactly? And if your goal setting method is also built on a foundation of fear, how can you switch it to a foundation of love, instead?

That’s exactly what I’m going to walk you through in this Goal Setting Checklist.

Sound good? Let’s get started.

Goal Setting Step 1: Get Clear. What Are Love-Based Goals Anyway?

To me, love-based goals are whispers from your soul.

Your soul wants you to step into the highest version of yourself. But, your soul also know that’s not easy. It requires you to face your demons and love your shadows.

So, as you do that work, your soul whispers your love-based goals to you. And as you become that highest version of yourself, your “reward” is that those goals can finally come true.

In other words, your love-based goals can only come true if you start to shift into the highest, best version of yourself.

Your soul wants to keep you on track toward achieving your love-based goals, so you can live your best, happiest life.

Now, on the flip side, in many cases, one of the main reasons why your love-based goals haven’t come true is because they don’t match your current identity. For instance, let’s say you’ve always wanted to write a novel, but the years have gone by and you’ve never even written a paragraph. Why is that? Because your current identity sees yourself as a wanna-be author, NOT an actual author.

That’s why taking the time to change your identity so it matches your love-based goals is key to having your love-based goals come true.

So, how do you change your identity? Keep reading — the next 3 goal setting steps are a good place to start.

Goal Setting Step 2: Identify Your Love-Based Goals

How do you know if you have love-based goals, or “regular” goals?

One big indication of a love-based goal is if you have a big dream you’ve been talking about your entire life, yet somehow, you’ve never gotten any traction toward realizing it.

Now, it’s possible that big dream is not a love-based goal, but what I call a “should” goal. A “should” goal is a goal you feel like you “should” be working on, but it doesn’t actually reflect your deepest desires.

How can you tell the difference? I recommend doing some journaling around your perfect day. (No, I’m not talking about a vacation day here, but a perfect work day.) What are you actually DOING during your perfect work day? How is your day structured? Where are you living? Who is around you?

While you’re doing this exercise, take note of how you’re feeling. Are you getting excited? Are you tapping into your passion? Or does it feel like you’re still doing something you “have to,” or maybe even dread?

This exercise is a great way to differentiate between love-based and “should” goals.

Goal Setting Step 3: Be Prepared for What Can Stop You.

If you’ve designed your life around “should” goals, it’s probably not difficult to understand why you haven’t gotten any traction on them. But, what about your love-based goals? Why haven’t they come true?

Typically, there’s something going on either internally or externally.

If it’s an external problem, it’s usually around not having found the right goal setting system for you.

In my “Love-Based Goals” book, I dig into a variety of goal-setting methods, to give you options so you can find one that feels right for you. It’s also pretty easy to do your own research, with a little help from your favorite search engine.

If it’s an internal problem (which I suspect is the real culprit, more often than not), well, that’s a little trickier.

Generally speaking, if something is going on internally, it’s directly related to blocks in your mindset or subconscious. Maybe you find yourself procrastinating every time you sit down to work on your goals. Or maybe you lack focus. Or maybe you can never find the time.

Or maybe you find yourself constantly feeling worry or resentment or anger or sadness or jealously or guilt every time you sit down to work on your goals.

And, because you feel so crappy, it can’t possibly be a good goal, right? It must be a sign you shouldn’t be working toward that dream.

Alas, our fear-based emotions stop us more often than not. We feel crappy, which not only makes it difficult to do the work, but since we want to stop feeling that way, we’re compelled to take actions that help us numb or stuff down our uncomfortable feelings. (For instance, maybe we want to take a drink or make poor eating choices or numb out on television or start a fight—these are all actions we take to distract ourselves from feeling our fear-based emotions.)

If you relate, my recommendation is that the next time you’re working on your big dream and you find yourself feeling bad, let yourself feel the emotion AND don’t let it stop you from continuing to take action. (I talk about how I did this myself when I had my big 2017 marketing success story here.)

Goal Setting Step 4: Set Yourself up for Success.

While feeling your fear-based emotions and still taking action is never going to be easy, there are things you can do to increase your odds of being successful.

• Start and maintain a morning practice (so rather than check email, start your day with self-care practices such as meditation or journaling).

• Use rituals, such as a New Year’s Day ritual to help you create a supportive container around making your goals come true.

• Create new, empowering habits that support your love-based goals and the person you’re becoming. (And, on the flip side, let go of old, toxic habits that are keeping you trapped in the “old” you.)

• Give yourself a break! None of this is easy. Give yourself the time and space you need to let your emotions move through you. Drink plenty of water, exercise, rest. And, above all, don’t beat yourself up if it’s not happening “fast enough.” Chances are, it’s happening plenty fast enough and surrounding to the process and allowing it to unfold the way it wants to is the best gift you can give yourself.

If you’d like to dig more into making your love-based goals come true, you may want to check out my “Love-Based Goals” book. Grab your copy here.

 

[Checklist] How to Grow Your Online Social Influence

[Checklist] How to Grow Your Online Social Influence

One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.

After all, when you have a strong online social influence, you’ve built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. You probably also enjoy the results you get from the power of word of mouth marketing to sell your products, services, book, programs and more.

But be warned—building your online influence isn’t easy (and there are some hard truths you should know about it before you even get started, which I share here). The good news is there IS a path you can follow if you’re ready to step up and start growing your social influence.

That’s why I’ve created this checklist—to show you that path, and to provide you with links to additional articles and resources, so you can begin developing your social influence.

The Checklist:

_____ Are you clear—crystal clear—on your business?

It is crucial to be clear on:

* Your message, and

* Who you serve.

If you don’t have absolute clarity on both your message and your ideal client, it’s going to be very difficult, if not impossible, to actually grow your social influence.

(Note—in my “How to Start a Business You Love AND That Loves You Back” book, you’ll find a whole host of questions to help you get clear on the precise business you want to build. You can grab your copy for free here.)

_____ Have you developed your own unique voice?

People will resonate with you (and want to follow you) when:

* They fall in love with your message, and

* How you communicate your message.

The way you communicate your message is just as important as your message itself.

For example—many self-help experts have a message around love being the most powerful force in the world. But, the ones who rise to the top have a distinct way of communicating that message so it rises to the top.

Most health experts have a similar message around healthy habits. So how do they differentiate themselves from their competition? By communicating that message in their own unique voice.

So, how do you develop your unique voice?

Two quick tips are to read more and write more. (The more you read and the more you write, the more you’ll start to develop your unique voice.) But most importantly, don’t be afraid to share your personality. Let people see the real you—your quirks, your loves, your rants, your vulnerabilities. That’s what people want to see—the real you.

_____ Are you in integrity with your message?

There’s nothing less persuasive or compelling than being a hypocrite.

Really, who wants to follow a hypocrite? (Think of Dante’s Inferno—he devoted a whole circle of hell just to hypocrites.)

So, whatever your message is, it’s critical to make sure both you and your business are aligned with that message.

Now that doesn’t necessarily mean you need to be aligned 100% of the time. For instance, if you’re a health coach, you can occasionally pig out on chocolate cake. But, then be honest about it. Let people know you’re human, and you occasionally cheat and it’s okay if they occasionally cheat. (In fact, sharing your flaws and being honest about them will likely make you even more relatable to prospects.)

But, if you’re a health coach and you have some nasty health habits you’re not owning up to, people are going to sense that you’re out of integrity. They might not know why, exactly, but they’ll feel something is off. And they won’t be all that interested in following you.

_____ Are you making a difference in people’s lives?

Most people want to follow someone they can look up to, right?

One great way to be that type of person is to make a difference in people’s lives.

A lot of people have a dream or a goal to leave the world a better place than they found it, and if you’re working toward that vision, people will be naturally attracted to you, so they can learn from you.

In addition, if you help people, those people are going to be more inclined to follow you.

I also don’t think it’s a coincidence that a key trait for most successful people is their generosity and commitment to being of service to others. So, if you want to be successful and grow your social influence, upping your generosity may be exactly what you need to do.

_____ Are you putting your best work out there?

For years, the prevailing wisdom we heard as entrepreneurs was to focus on your marketing, rather than the quality of your work, because “he who has the best marketing wins.”

That actually hasn’t proven to be completely true. Yes, there’s no question you still need marketing, and having a solid marketing plan you consistently follow will go a long way to help you attract a steady stream of clients, customers, and buyers.

But, marketing on its own isn’t going to cut it. You also need to make sure you’re putting your best work out there.
Marketing can help you get a first-time buyer, yes. But, if that buyer has a bad experience, almost no amount of marketing will convince him or her to come back a second time.

In addition, if everyone has good marketing, then the only thing that separates one business from another is the quality of what they’re offering.

_____Have you chosen the right communication vehicle for you?

Having a large social influence typically means having a lot of followers.

So, if you want to have a lot of followers, you need something for them to follow. (Makes sense, right?)

Whether it’s a blog or a podcast or a youtube channel or a Facebook group or something else (or even a combination of vehicles) you’re likely going to have to build something for people to be a part of.

If you’re not sure which is the best communication vehicle for you, you may want to take my “Love Your Marketing Assessment” in my “Love-Based Online Marketing” book, to help you figure that out.

_____Have you worked through your mindset and/or subconscious blocks?

When you decide to step up and become more visible so you can start making a bigger difference, you may discover you have some mindset or subconscious blocks that are keeping you from making the progress you want to.

First off, this is completely normal. Chances are you already WOULD have a big social influence if you didn’t have any blocks getting in your way.

My book “Love-Based Money and Mindset” is all about working through your mindset blocks so you can grow your business, but this article will help you get started.

Lastly, you may want to dig into one or several of these topics in more detail. My Love-Based Business series is a great place to get started. Check out all the books here.

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Is there a secret “magical” button to getting clients?

I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?

Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.

That being said, let’s dive into my Love-Based Getting Clients Checklist:

• Know who your ideal clients are. 

Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).

• Know what is keeping your ideal clients up at night.

What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?

You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.

• Know how your product or service solves this pain. 

How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?

• Properly communicate how your product or service will solve your ideal client’s problems. 

Touch on pain, but don’t twist the knife.

Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.

Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!

Use your ideal clients’ language, not your own.

Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.

Know where your ideal clients hang out, online and offline—and then hang out there, too. 

The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.

Connect with your ideal clients when you meet them—without trying to “sell” them.

When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.

• Be accessible and visible, consistently.

It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.

• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.

Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.

The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!

So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.