I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?
Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.
That being said, let’s dive into my Love-Based Getting Clients Checklist:
• Know who your ideal clients are.
Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).
• Know what is keeping your ideal clients up at night.
What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?
You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.
• Know how your product or service solves this pain.
How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?
• Properly communicate how your product or service will solve your ideal client’s problems.
Touch on pain, but don’t twist the knife.
Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.
Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!
Use your ideal clients’ language, not your own.
Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.
• Know where your ideal clients hang out, online and offline—and then hang out there, too.
The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.
• Connect with your ideal clients when you meet them—without trying to “sell” them.
When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.
• Be accessible and visible, consistently.
It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.
• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.
Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.
The bottom line is that, no matter what you do to get new clients, consistency is a must.
The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!
So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.
If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.