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[Video] Flip It! Do You Break Commitments to Yourself?

[Video] Flip It! Do You Break Commitments to Yourself?

During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client.

Now, that didn’t mean I wouldn’t renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run my business from a place of integrity.

I may not have always succeeded and I most definitely made mistakes, but I always did the best I could in the moment.

EXCEPT when it came to commitments to myself.

Those, I broke. A lot.

My commitment to my own writing and books? Dead last on the list. Even commitments to marketing my business or creating other income streams were close to the bottom of my to-do list.

At the time, I called it “giving myself a break.” Typically, how it would play out is I would get a big client project or a lot of client work would walk in the door, and I would start to feel super overwhelmed and anxious about everything I had to do. So, I would “give myself a break” by moving or cancelling my own projects.

I always told myself once this “crazy” period was over, I would pick up where I left off. And of course, I rarely did, except for select marketing activities.

What I was really doing was giving myself permission to break commitments to myself.

Now, how this ended up playing out for me is I kept doing it until one day something deep inside me started to revolt. About the same time my mother got sick with cancer, so I had both external and internal pressures to change. That combination finally did it.

So, let’s talk about you. How are you showing up for your dreams and goals? Are you sitting down each day to honor them, even if that means writing a book you’re not sure anyone will ever read or writing blog posts for a blog no one is visiting or marketing a business that’s doesn’t seem to get any traction?

It’s tough. I know. I’ve been there. But, here’s the truth. The more you let yourself off the hook or give yourself a break and not show up for yourself and your dreams and goals, the more you’re going to throttle your success.

While it’s true I built a pretty successful business breaking commitments to myself, I was also often stressed, overwhelmed and consumed with worry. I burned out multiple times building that company.

Now that I’ve made commitments to myself as non-negotiable as the commitments I make to other people, everything has shifted. I’m a lot less stressed and a lot less overwhelmed, even though I’m actually getting more work done every day. I’m also a lot happier and a lot more at peace.

And the best part?  I’m starting to see a lot more traction and momentum in my business, more than I experienced before.

If you’re feeling stuck and trapped in a cycle where nothing you’re doing is working, I’d love to encourage you to take a moment and see where you’re showing up for yourself and where you’re breaking commitments to yourself. You may also want to check out an earlier Flip It episode titled “A Simple Marketing Exercise that Could Transform Your Business” and see what happens when you do that exercise.

One of the reasons why it’s so easy to break commitments to yourself is because it’s not public. Only you really knows what you did.

But, shouldn’t your relationship to yourself be the most important one in your life?

I can tell you from experience, the more you show up for yourself, the more you’ll get everything you want.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

My Big 2017 Marketing Campaign Success Story

My Big 2017 Marketing Campaign Success Story

In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn’t working the way I had intended.

This wasn’t a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning.

And I had a feeling the reckoning would be sooner rather than later.

“Business as usual” (at least the way it had been defined in this wacky online world I had chosen to do business in) wasn’t going to be as effective as it once was.

It was time to change to a different marketing campaign.

And, that’s what I spent 2017 building from scratch—a new marketing campaign for my business that was based on a solid, long-term marketing strategy that, once I got it in place, would continue to bring ideal clients, customers, and buyers into my business organically … and I wouldn’t even have to spend advertising dollars to make it work. (Although advertising certainly would make speed up the process, it wasn’t a requirement.)

It took a year to finally start seeing results.

I’m going to say right now it wasn’t easy.

In fact, there were times it was downright frustrating. Mostly because I had to battle my secret fears and demons. There’s nothing like having all your inner doubts surface six months into a long-term marketing strategy, even though you KNOW it may take months and months to see results, and you’ve told yourself you’re good with it.

This isn’t going to work.

You’re wasting your time.

Every single successful business owner you know would tell you you’re being foolish. Maybe they are right.

Maybe it’s time to chuck in the towel and do something else.

And on and on.

Nevertheless, I kept going.

Even though my fear-based emotions kept trying to stop me.

Fear, worry, doubt, shame, anger, even grief.

I felt the emotions, let them move through me, and kept going.

So, yes, I will share precisely what I did, but before I do that, I want to set the stage a bit. Because what I did may not be the right strategy for you and your specific business, goals, and dreams.

And, what I DON’T want to happen is for you to read what I did, and then dismiss it. “Oh, that’s all?” Because if you do, I feel like you’d be missing the larger point, which is:

Now, more than EVER, you need to have a long-term marketing strategy in place if you want to have any hope in building a solid, successful, profitable business over the long haul.

HOWEVER, that does NOT mean it’s your ONLY marketing strategy. Long-term marketing strategies are NOT designed to bring in money right now. They’re designed to attract a steady stream of warm ideal clients, customers, and buyers to your business, which of course puts your business on a lot more solid footing than if you don’t have a warm audience of ideal prospects who love to hear from you. But they’re not designed to bring in cash NOW.

So, if you’re looking for an immediate cash infusion, you may need to modify my marketing campaign so it’s less aggressive. This way, you’ll have time to focus on short-term marketing strategies to keep income flowing in, at the same time.

Okay, let’s talk marketing campaign.

How I Decided on My New Marketing Campaign

1. One of my big missions is to get the love-based philosophy out into the world in a massive way. Therefore, for me, it was important that the marketing campaign I chose not only be scalable, but also built for the masses.

For you, that may not be the case. Maybe you just want to have a profitable coaching business and are happy if you have a dozen or so highly-invested coaching clients at any one time. Following my marketing campaign may be overkill for you.

Ask yourself the following questions:

  • What is my BIG vision for my business?
  • How big do I really want to take it?
  • Do I really want a seven-fugure business or a multi-seven-figure business (which requires hiring a big team)? Or is something smaller more my style?
  • Is the marketing campaign I’ve chosen a match for my vision?

(Note: My “How to Start a Business You Love AND That Loves You Back” is full of questions like these to help you get very clear on what you want to invest your time, money, energy and life force building. It’s free and you can grab your copy at the below link.)

2. Next, I got very clear on my message and who I am here to serve. For me, this was a no-brainer, because my mission is to get the love-based philosophy out into the world. I knew whatever I chose had to focus around that message.

For you, the questions you need to be asking for yourself:

  • Am I clear on my message?
  • Do I HAVE a clear message that I can easily communicate in my marketing?

3. Lastly, I set a clear goal based on the different ways money would flow to me using the marketing campaign—everything from books and low-end products to sponsorships to one-on-one services. I was very clear on how I would fund the campaign not only while I was building it, but also what it would look like once it was built.

For you, ask yourself:

  • Am I clear on my different offers?
  • What type of business model do I want to build? (I.e. Are you just interested in one-on-one services, or do you want to sell more products and group programs, or a combination, or what exactly?)
  • Will this marketing campaign fit into my business model?

Okay, are you wondering what my marketing campaign was, precisely?

Drum roll please …

I started a new blog from scratch.

(Yes, I can hear everyone saying, “Well, geez, is that all?”)

I started this blog, the LoveBasedBiz.com around December2016/January 2017.

Why?

Well, my first blog, which is on my MichelePW.com site, was actually a very old blog with some very old (and valuable) back links. I’m still getting organic traffic to that blog even now without any new posts for over a year.

But, I had made tons and tons of mistakes with it as well.

I felt like those mistakes were hindering my organic SEO reach—I had reached a ceiling because of them. (Another way to look at this of course is that, despite my mistakes, I still ended up with more organic traffic than that blog likely deserves.)

Plus, there was just so much old energy in that blog that I didn’t think a fresh approach would overcome.

I wanted to start fresh. Yes, even though I heard the same things many of you do … “It’s too difficult to start a new blog and get any organic traffic from it …. Blogs are dead … They’re too much work/take too long/not worth the return on investment.”

(Not to mention blogs are unsexy and not nearly as hot as complicated Facebook ad funnels. Right?)

The difference is, I didn’t really believe any of that.

I KNOW content marketing still works. And, it’s likely ALWAYS going to work (especially if you focus on crafting high-quality content and not just crap you throw up really fast).

I also know, since I can see it first-hand with my old blog, that once you’ve got a blog established, visitors continue to visit … EVEN if you stop posting.

Now, there’s no question a blog does require work and commitment. And, I knew it was a long-term strategy, so I knew it would likely take me a year (or longer) to get a fresh new one set up.

AND the past six months were still brutal. I doubted myself and this course of action, wondering if I was wasting precious time that I should have been focusing on something else.

But I kept going.

Other Things I Did to Set My New Blog up for Success:

  1. I was very strategic about my posting.
  2. I set up a schedule where I was posting three times a week—a podcast episode, a written blog post, and a video blog post. (Although, I must confess, there were a few months near the end of 2017 when I dropped down to only two posts a week, because it was difficult to keep up with the three posts a week when I wasn’t yet seeing results).
  3. I was consistent and followed my schedule.

My Results

After only about one year, I’m finally getting some decent SEO/organic traffic momentum, plus my overall visitors are almost equal to my old blog’s heyday (when I was posting regularly) AND I have A LOT more page views (probably triple). While those are great wins, what’s even better is the FINANCIAL win—I wanted to more sell more of my love-based books, and that’s precisely what’s been happening.

If you’d like to learn more about what I did, check out this post where I walk you through the precise blog strategy I used to set up this blog for success, Clearly it’s a great resource for anyone who is interested in having their own successful blog, but I also included a few takeaways for everyone, no matter what you pick as your main long-term marketing strategy.

Main Takeaways

  1. Stay the course. Don’t give up in the middle, even if you have a lot of doubts and fears come up. If you know what you’re doing is going to take some time to take off, then give it the time it needs. (And, quite honestly, most successful strategies in business OR in life need time to fully mature.)
  2. Be wary of what you see in advertising and marketing messages. There’s one right now I see on Facebook that talks about how building an audience is a waste of time. (This one irks me so much I’m going to do a full post on it in the future.) Remember, marketing gurus need to make money, too, and as blogs DO take both time and work to get going, it’s an easy tactic to cut down in favor of whatever they’re trying to sell you. So, don’t believe the hype. Do you own research on what you think is the best marketing strategy for you, and give it the time and love it needs to succeed.
  3. 3. No matter what marketing campaign you pick, being strategic—setting up a regular schedule and staying the course—WILL help you succeed.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

[Video] The Story Behind the Story: “Love-Based Goals” book

[Video] The Story Behind the Story: “Love-Based Goals” book

I’ll start with the elephant in the room–why is a copywriting and marketing expert writing a book about goals (much less love-based goals)?

There’s no question I’ve built a business helping entrepreneurs and business owners just like you market their businesses using love-based copy. In fact, I’ve helped sell nearly $50M worth of products and services over the past 8 years using love-based copy and marketing.

When I first got the download for the love-based copy philosophy, I had no idea where it would lead. But the more I dug into it, the more I began to realize how EVERY PART of our lives can be built either on a foundation of love or a foundation of fear.

From our business to our relationships to our families, our health, our government — every aspect of our life can either be rooted in love or fear.

And it’s up to us to make the choice.

We can choose to use either love or fear to market and sell our products and services, to build our businesses and live our lives.

And, yes, this even extends to our goals.

Goals have a very special place in my heart. When I was 3, I taught myself to read because I wanted to write books so badly. Novels specifically.

So, when I started my copy and marketing business, my intention was to build a business that would also allow me to write my books.

The years went by and somehow, despite my best intentions, my books weren’t being written. Neither fiction nor nonfiction.

What was going on?

I was convinced I had an organizational problem, so I threw myself into a bunch of different planners and organizational systems.

Didn’t work.

Then, I thought maybe I needed to solve it through personal development work. So, I journaled and meditated and worked on my blocks.

I still wasn’t writing my books.

It wasn’t until after my mother died, that the dam burst and it finally became clear what was going on.

You see, I believe there are certain goals, I call them love-based goals, that are actually whispers from your soul.

For you to have these goals come true — YOU need to be evolve into the person your soul is nudging you to become.

Once you do, all the money and business and personal success will start to fall into place.

But, before that happens, YOU need to become a different person.

And, that’s where my book ” Love-Based Goals: Your Guide to Living Your Purpose and Passion” can help.

I share a few more details about the book in the video below:

It’s available on Amazon, Barnes and Noble, iTunes and all other major online retailers. And once you grab your copy, you’ll be on your way to finally bringing your goals to live and living your dreams.

[Video] Flip It! How Do I Stop Procrastinating?

[Video] Flip It! How Do I Stop Procrastinating?

For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating.

Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published.

But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog posts, but whether or not I actually got anything done during that time was another story.

I struggled with this for years.

In the beginning, I was convinced this was an organizational problem. If I could simply become more organized with my time, I would have more time to work on my books.

Makes sense, right?

So, I tried everything. New systems. Productivity tips. In fact, I became a little obsessed with goals and planners and to-do lists — so much so I’m working on a “Love-Based Goals” book (due out December 2017).

Now, while I did get more organized and I was able to actually get more things done, I still wasn’t working on my books as much as I wanted.

And, much to my dismay, I still found myself procrastinating too much.

So then I tried the personal development route. After all, I was able to break some of other toxic habit, like my worrying habit. Maybe this would be the way to get myself to stop procrastinating.

The more committed I became to my personal development habit, the more I was able to turn my inner world around. I was so much more peaceful and happy. I broke a ton of habits that weren’t serving me and in their place, I had new, supportive habits.

But … I still couldn’t get myself to stop procrastinating.

How could this be? I’ve tried everything. What was going on?

I was close to my wit’s end. And then I remembered a book I had read years ago called “The Artist Way” by Julia Cameron.

It’s about helping artists and writers who are blocked and not creating start creating again. In that book, she shares her own story.

Julia had a successful writing career — writing screenplays in Hollywood. How she wrote was every day at 4 pm, she would fix herself 3 scotches, line them up by her typewriter (yes, this was a long time ago) and start a race.

The race was, how much writing could she get done in that small window of opportunity when the alcohol loosened the creative juices and before she was too drunk to write.

She described the experience as crashing head first into a wall over and over again. Every night she broke herself to write.

So, what I started to realize is I was doing the same thing. No, I wasn’t using alcohol, maybe I should have because it would have been more efficient — I was using procrastination.

It didn’t matter how much time I set aside to write, I wouldn’t actually start until I was nearly out of time. I would have wasted hours and there I would sit at the end of the day, facing the choice of do I just throw in the towel and try again tomorrow or do I get something done?

If I had a hard deadline, clearly I was getting it done.

If I didn’t, it was split between me pushing myself or trying again tomorrow.

Needless to say, it was a painful way to write.

So, how did I finally break this once and for all? Watch below:

So, how do you stop procrastinating? It might be as easy as getting to the bottom of what the payoff is.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).

But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur.

For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)

In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.

Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.

But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.

So. How do you begin bringing feminine energy into your business?

Here are five tips to get you started:

Tip 1. Stop and breathe.

Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.

Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”

If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.

Which leads me to the next tip!

Tip 3. Listen to your inner wisdom, intuition, or guidance.

Many successful entrepreneurs know that trusting your gut is an important strength.

The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.

Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.

Tip 4. Strengthen your trust muscles.

This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …

Bonus Tip. Get a love line in place.

Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.

Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.

Tip 5. Learn to receive.

If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.

But as we all know, sometimes it’s important to step outside your comfort zone.

In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.

Of course, I’m also talking about receiving money and sales, too.

If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.

Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it’s likely in your business, you crave a more masculine approach and structure.

You’ve probably created some sort of plan for reaching your goals, and you believe you must take action (often, even hard-charging action) to achieve them.

If you’ve taken any business courses or read articles about growing your business, then you’ve seen it:

The masculine business model.

You see, traditionally, business models are rooted in masculine energy: they’re all about moving forward toward a goal, preferably as quickly as possible. Masculine energy contains, among others, the qualities of analytic thinking, competition, logic, and action.

It’s no wonder, then, that conventional business strategy emphasizes winning at all costs, and often focuses on numbers and measurable results: The Bottom Line.

Revenue plans, launch calendars, profit margins, action, action, action … you get the idea.

And all of those are important, of course, since you’re running a business and obviously, you have bills to pay.

The problem with this business model is that it can lead to burnout and overwhelm. If you’re constantly in overdrive, pushing for bigger results, faster, then it’s likely you’re stressed out much of the time. And even if your numbers look great, you don’t feel great. It’s difficult to enjoy the fruits of your labor if you’re exhausted.

So what’s an entrepreneur to do?

Bring in the feminine.

Feminine energy is creative energy. It’s where you receive from. And it’s essential to enjoying your business.

It contains, among others, the qualities of intuition, compassion, emotion, creativity, empathy.

Masculine energy is where external structures come from, and feminine energy is where all the internal structures are built.

And in business, you need both: you need that structure and those plans. And you also need the space to create and receive.

You may be thinking, “This makes sense, Michele, but WHY?”

So here are four reasons why it’s important to infuse your masculine business model with feminine energy:

Reason 1. A balanced business model helps you grow your business. When your masculine business model serves as a structure for your feminine energy to create and receive, your ideas align with your spirit and purpose, and therefore, attract more of your ideal clients.

Reason 2. You avoid burnout. As I mentioned above, masculine energy is all about action! And action is important. But consistent action without breaks can lead to burnout. When you bring in feminine energy, you give yourself the time and space to create, to practice self-care strategies, and to nourish your soul—so you can receive the fruits of all that action.

Reason 3. You get clear on what your goals really are, and therefore, make more efficient use of your resources. Entrepreneurs with a tendency to get stuck in the masculine business model may go “full-steam ahead” without taking the time to feel into what their goals are, and whether those goals are ones they truly want to accomplish. Feminine energy is about intuition, and when you give yourself time and space to really hear your intuition, you can get clear on which goals are really important to you—before you rush headlong into achieving them.

Reason 4. You can receive all that you work so hard for. Look, for many of us—especially conscious, spiritual, or heart-centered entrepreneurs—receiving is hard. We’re much more comfortable in the space of giving. Here’s the thing: if you’re always in that space of giving and pushing, giving and pushing, you’re not taking the time or making the space to receive. Which means you’re not able to enjoy the abundance you’re working so hard to generate.

So now you know why it’s important to infuse your masculine business model with feminine energy, you probably want to know how to do so — this post gives you 5 tips to help get you started.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here, now.