For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)
In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.
Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.
But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.
So. How do you begin bringing feminine energy into your business?
Here are five tips to get you started:
Tip 1. Stop and breathe.
Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.
Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”
If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.
Which leads me to the next tip!
Tip 3. Listen to your inner wisdom, intuition, or guidance.
Many successful entrepreneurs know that trusting your gut is an important strength.
The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.
Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.
Tip 4. Strengthen your trust muscles.
This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …
Bonus Tip. Get a love line in place.
Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.
Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.
Tip 5. Learn to receive.
If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.
But as we all know, sometimes it’s important to step outside your comfort zone.
In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.
Of course, I’m also talking about receiving money and sales, too.
If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.
Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.
Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.