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[Video] Flip It! Does Everyone REALLY Have a Special Gift?

[Video] Flip It! Does Everyone REALLY Have a Special Gift?

Over the years, I’ve found there are two groups of people. Well, three actually. One group not only knows they have a special gift that needs to get out to the world, but what it is.

The second group feels like they should have a special gift to get out into the world or maybe they want to have a special something to help make the world a better place, but they don’t know what it is.

And the third group neither thinks they have a special gift nor cares if it ever gets out into the world. (Needless to say, this video isn’t for them.)

Who I’m talking to in this video is the second group — you who really want to make a difference in the world and you feel like there MUST be something, some special something that you have that can make the world a better place — but you don’t know what it is.

You may even be wondering — does everyone have a special gift? Maybe that’s not true. Maybe I don’t.

So, first off, it’s my personal belief that everyone has some special something that could help make the world a better place. Even if you don’t necessarily want one or even believe in one.

And, this is especially true for those of you who really want to be making a difference and doing good things with their gift … if they only knew what it was.

So, how do you figure out what your gift it?

Well, I think it’s that special recipe that combines one part what you love doing with one part what you’re really good at and one part your unique experiences and perception of the world. For added spice, you could throw in a dash of what you’re passionate about as well.

I break that recipe in the video below — watch now:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

 

[Video] Flip It! Where is the Magic Website Traffic Bullet?

[Video] Flip It! Where is the Magic Website Traffic Bullet?

How many of you are secretly looking for the website traffic button?

I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is.

It’s Facebook ads!

No, it’s Instagram!

Pinterest is the missing secret.

Maybe you should post videos or do a podcast.

No, go back to good old fashioned SEO.

Ahhhh! Overwhelm alert!

So, chances are you’re either running around like a nut trying to do EVERY website traffic strategy under the sun or you do nothing because you have no idea where to turn or which one would be the best one.

You probably already know what I’m going to say, which is there is no secret magic website traffic bullet. Not even if you buy it.

So, what’s the answer? Just give up? Resign yourself to not getting enough traffic to your site or blog?

Not at all. In fact, I’m going to share two very powerful strategies for creating your own magic traffic bullet.

  • Whatever strategy or strategies you pick to attract visitors to your website or blog, decide right now you’re in it for the long term. In other words, this isn’t a “do it for a month and expect you’re going to get thousands of visitors and be set for life. That’s just not the case. It can take weeks or even months before you build enough momentum to start getting some traction, and once you’re got it started, you’re going to have to maintain it. So, having a plan in place to make sure you are consistently using that strategy is key.
  • Whatever strategy you do, always put out your very best work. This also includes if you post regular blog posts or videos or a podcast. If you’re writing blogs, then don’t just race through it and slap something up. Take the time to do the best job you can on everything you create. While this isn’t necessarily the fastest way to attract visitors to your site, I guarantee this is the key to standing out. If you put out really good content, your people WILL find you.

I share more in the video — check it out:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

I hear this question a lot, and what I’ve found most entrepreneurs are REALLY asking is: What if I offer a guarantee and people take advantage of me? They buy my product, go through it all, and then ask for their money back?

So, let me start by saying I get it. And, your fears aren’t necessarily unfounded. There ARE people out there who do take advantage of money-back guarantees.

However, I’ve been doing this a long time and I can confidently tell you that is a very, very small percentage of your potential buyers. The vast majority of your buyers are good, decent, honest people who have no desire to take advantage of you.

It also might help if you understand the purpose of a guarantee. Guarantees are actually designed to take the risk off of the buyer and put it back on the seller.

Put yourself in the shoes of the buyer. You’re searching online for a solution to your problem, and you come across a product that looks perfect. BUT, all you have to judge is what you see on a sales page. This isn’t Costco where you can pick the product up and look at it in the store. You’re purchasing something sight unseen.

Which means YOU are taking all the risk. Not the seller.

What happens if it’s not as promised? Or what if you get absolutely nothing?

Then what? Sure you can go through your credit card to try and get the charges reversed, but now you’re wasting your time to get your money back and there’s no guarantee that’s going to work either.

As the seller, if you offer a guarantee, you are assuming some of the risk. And, as you are going to financially profiting from the transaction, it makes sense that you do assume some of the risk.

Plus, studies have found if you actually sell more if you offer a guarantee. Watch and I explain why:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)

That was me a few years ago. Before I barely dragged myself out of bed I would check email — never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn’t even gone to the bathroom myself before I was into my email.)

Yes, I admit it. I was addicted.

It took me awhile to break the “check email” habit, and part of the reason why it took me so long is because I didn’t completely believe that it was bad for you.

I can handle it.

Oh, I’m just taking a quick peek and then I’ll do my morning self-care routine.

It’s not a big deal to check email first thing in the morning.

Yeah, well … I learned the hard way that’s not true. And, for anyone else who is a “check email first thing in the morning” denier, I offer you these 4 reasons you should stop.

  1. You lose control over your energy.

As soon as you begin reading emails, you’re in other people’s energy. You’re reading about, thinking about, and handling other people’s needs—and you’re not doing the same for your own needs. That’s a slippery slope. Once you go into reactive mode, you often don’t end up reclaiming your time until the end of the day, when you’re usually too tired for self-care.

  1. You never know what you’re going to find.

I used to tell myself (and others) that I was checking my email first thing in the morning just in case one of those messages contained amazing news! But the truth is, I checked it first thing in the morning also because I was afraid it might contain bad news, and I wanted to know about any crises as quickly as possible so I could deal with them. If there is good news in your inbox, great! But what if there’s bad news? Then you’re starting your day off in a bad space (this does overlap a bit with the last reason I mentioned).

  1. You start your day off with anxiety.

If you’re in the habit of checking your email first thing in the morning, you won’t be able to relax until you’ve done it. You’ll be thinking about what’s in there—how many unopened emails, whether they’ll require responses or other action, or whether there will, in fact, be some sort of crisis.

And then …

  1. You get into your day without the right preparation.

Because you can’t relax until you check your email, you check it right away and before you know it, you’re officially in full swing. You’re responding to emails or checking on projects before you’ve even had your coffee.

Which leads me to the solution section of this post!

I’d love to share with you some ideas for how to start your day off right, so you can maintain your inner peace (also known as sanity) while dealing with anything your inbox—or your day—throws at you. These tips will help you be more productive, happier, and more successful, every day!

Step 1. Breathe into the feelings that are compelling you to check your email first thing in the morning. Breathe through those feelings until they subside. Meanwhile, don’t check that email! Keep your finger off that button. Make a conscious effort to stop the story you’re telling yourself—about whatever’s in that inbox, or what might happen if you don’t find out RIGHT NOW.

Step 2. Create a new, healthy morning routine that includes self-care. When you create a morning routine that allows you time for ritual, self-care and solid preparation, you begin your day grounded in positive energy, refreshed, and mentally prepared for whatever life throws at you!

My own morning routine includes getting up and letting the dogs out, before drinking some water. I meditate, for about 20 minutes, and then I connect with God (sometimes I pray, other times I write, and other times I simply listen). Then I move around in my body, which may mean I stretch, do yoga, or do some breathing.

The meditation, connecting with God, and movement are all self-care items that ground me in calm, positive energy, setting me up for a successful day.

Finally, I pour myself some coffee. Then, I get down to work.

Step 3. Create lasting success habits. There are several success habits I recommend when it comes to staying in control of your energy, your time, and your emotions:

  • Take the time to plan your day (and maybe your week) in advance. This takes about five minutes, and dramatically increases your productivity and sense of balance.
  • Check in with your business and personal goals regularly. I recommend doing this once a quarter or so, to make sure you’re connected to your vision and staying on track.
  • Make your health a priority. Eat well, get enough sleep, drink enough water, and get some exercise and fresh air. I’m not saying you have to go vegan and run marathons, but make choices that support your overall health!
  • Practice gratitude. Gratitude is the highest vibration you can be in! So when you’re practicing it, by taking notice of what you’re grateful for and why, you’re raising your own vibration to be in alignment with abundance.

At first, breaking the email habit may be difficult. You may find yourself going through withdrawals, and experiencing amplified versions of the emotions you associate with first-thing-in-the-morning email checking.

But with perseverance, you can develop new, healthy habits that set you up for daily and long-term success!

If this topic resonated with you, you may be interested in “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers. Learn more, here.

[Video] Flip It! Who’s Responsible? The Coach or the Client?

[Video] Flip It! Who’s Responsible? The Coach or the Client?

Let me start I’m a big fan of hiring a coach to help guide you on your entrepreneurial path. I personally have worked with some amazing coaches over the years and I wouldn’t be where I am today without their support.

But, alas, not all the coaches I’ve worked with have been awesome. Some are just okay. And some, quite honestly, aren’t all that great.

Which leads me to today’s topic. What happens when you hire a coach and you don’t get the results you were looking for?

Or, if you’re the coach in this scenario, what do you do when you have a client who doesn’t get the results they hired you for?

When this happens, I know it’s tempting to blame the other person. The client will say the coach wasn’t very good or didn’t listen or gave advice that didn’t work.

The coach will say the client didn’t do the work or wasn’t coachable or wasn’t working to work through their blocks.

What’s the truth?

Well, as with most things, the truth is somewhere in the middle.

In my opinion, coaches coach and clients do. And the best relationships are when both are accountable to what their roles are — in other words, coaches are responsible for their coaching and clients are responsible for what they do or don’t do.

The trick is, how do you know where that line is? How can you sort out if the problem is the coaching or the doing?

Watch and see what you think:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

 

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! Does Law of Attraction Actually Work?

[Video] Flip It! Does Law of Attraction Actually Work?

You’ve undoubtedly heard of the Law of Attraction, which was made famous by the movie “The Secret.” At its simplest level, it’s a Universal Law, which says that we attract into our lives whatever we focus on.

Some people make “vision boards,” so they have a visual representation of the things they want to focus on. Other people set goals or intentions, and work toward them each day. Still others practice gratitude, or meditate.

Some people say the Law of Attraction works.

And some people say it doesn’t.

And some people say it only works some of the time.

What do you think?

A quick online search of, “Does the Law of Attraction work” returns more than 42 million results—so this is obviously a widely discussed topic.

At one point (after watching “The Secret”) I was convinced it doesn’t work. I wanted to earn more money. But the more I thought about money, the more stressed I felt, and the less money I had.

Now, though, my perspective on the Law of Attraction has shifted—because as I embarked on my personal development journey I met some really great mentors who had more experience with it, and who were able to teach me some of its nuances.

I talk more about this shift in this episode of “Flip It!” but for now, I’d like to point out one thing: that simple explanation of the Law of Attraction—that we attract whatever we focus on—really does the Law a disservice.

And it does you a disservice if you don’t explore the Law on a deeper level. You see, the Law of Attraction is about more than what you think about. It’s about what you feel, and who you are, while you’re in the midst of attracting things into your life.

So I invite you to watch this episode of “Flip It!” and begin your own exploration.

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! What Do I Do if I Hate Marketing?

[Video] Flip It! What Do I Do if I Hate Marketing?

Do you hate marketing?

If you do, you’re not alone.

“Marketing” is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them!

Which words or phrases come to mind for you when you think about marketing?

  • Marketing scares me.
  • It makes me feel inauthentic.
  • I don’t even know where to start.
  • I know what to do but not how or when or how often.
  • Do I have to?
  • I hate it!

If I’ve said it once, I’ve said it a million times: marketing is the lifeblood of any business. When you market effectively, you bring in a constant flow of new prospects, and therefore, a steady cash flow.

But …

• You started your business because you have a specific product or service to offer, NOT because you wanted to become an expert marketer.

• You know how to deliver your product or service, but you don’t know how to market.

• You’re a business person and (unless your business is marketing), your business isn’t marketing.

Let me ask you a question: Are you being totally honest with yourself when it comes to your feelings about marketing?

Do you really hate marketing?

Or are you feeling something else?

What if I told you that I could almost guarantee that you could find a type of marketing you enjoy, one you’re good at, and you could use it to grow your business effectively?

You can!

But first, you’ll need to shift your perspective around marketing.

In this episode of Flip It! I talk about how to determine whether you really hate marketing, and what to do about it so that you can take advantage of this powerful, necessary tool for growing your business.

Watch now:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably.

But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client.

The distinction is an important one, and that’s why I wanted to revisit the topic today.

First of all, let’s recap. What IS the difference between niche and ideal client?

A niche is a subsection of a target market. A target market is a broad demographic of people. To really dial in on what this means in terms of marketing, let’s look at the definition of demographic: “a particular sector of a population.”

Typically when we talk about demographics, we’re talking about external factors like age, career type, income, or location.

So if your target market was 35-year-old women looking for a business opportunity, then you’d dial in even deeper to find your niche; for example, your niche may be 35-year-old stay-at-home mothers looking for a business opportunity.

An ideal client takes the concept of a niche even deeper. The concept is based on internal factors, like values, desires, and hopes.

When we talk about an ideal client, we’re talking about a specific person, what motivates and inspires her, and what she truly wants at her core.

Since we’re going deeper, let’s drill down with 35-year-old mother example.

Here’s what we have so far:

Target market: women looking for a business opportunity.

Niche: stay-at-home moms looking for a business opportunity.

Right away, I can think of two distinct ideal client groups in this niche.

Ideal Client Group One: A woman who wants this business opportunity not because of money (she has a partner or another source of income that funds her family and her life), but because she feels like she’s losing herself in the roles of wife and mother. She feels guilty for thinking, “Is this all there is?” especially when her neighbor, a mom with a full-time job, tells her how lucky she is that she’s able to stay home with the kids. This ideal client needs flexibility and the option to work as many or as few hours as she wants. She is very clear that being a wife and a mother come first, and she wants the time to be able to cheer at soccer games and pick up dry cleaning without stressing about her business.

Ideal Client Group Two: A woman who has found herself in a position where she needs to be the breadwinner for the family. Money absolutely IS an issue, while flexibility and number of hours required aren’t.

Take a moment to think about the pain each ideal client is going through.

Ideal Client Group One: This mom feels like she’s lost herself. She wants to get in touch with herself again, to establish her own identity separate from that of being a wife and mother. She can afford not to work (although perhaps she may want to bring in some money for “extras,” like vacations or to beef up her children’s college tuition fund), and her priority will always be her wife and mom duties.

Ideal Client Group Two: This mom feels a tremendous amount of responsibility. She wants to make money, and would love a steady source of income she can count on to put food on the table. She’s willing to work as much as possible to take care of her family.

Now, if you were the owner of a company who could offer a business opportunity to each of these ideal clients, think about how differently you’d want to market to each one, presenting your business opportunity as the solution to her pain.

Ideal Client Group One: You would position your business opportunity as a way to do her own “thing,” to enjoy the rewards of being a business owner while still having the time and flexibility to be an attentive wife and mother.

Ideal Client Group Two: You would position your business opportunity as a way to make consistent money, starting right away, so she can put food on the table and pay the bills.

So now you understand why knowing the difference between ideal client and niche is so important!

But which one is better to grow your business?

I’m a big believer that the answer is ideal clients.

I don’t feel like niche markets or target markets go deep enough.

Let’s go back to our example. If you market to your niche—stay-at-home moms looking for a business opportunity—you may do okay. Your marketing may resonate with some of the stay-at-home moms out there, whatever their situations are.

But if you market to your ideal client—either the mom who wants to rediscover herself or the one who wants to support her family—then think about how much more strongly your message will resonate.

Every single piece of marketing you put out there will be that much more effective, right?

Now you may be thinking, but my company is great for both ideal clients in my niche! Why can’t I just target both?

To that, I say while yes, I’m sure you absolutely could fully support both, by trying to appeal to both with your messaging, all you’re doing is diluting your message for both groups.

Combining messages by mixing them together makes you look like a Jack of all trades—and a master of none. And, in the vast majority of cases, if they can afford it, people will prefer to work with a specialist over a generalist.

When you pick one ideal client group to focus on (also known as “picking a horse and riding it”) you’ll improve your results and your business will gain momentum—and you’ll be making a positive impact on precisely the people you’re meant to help!

If this topic resonated with you, you may want to pick up your own copy of “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).” You can get it here.