Welcome to a new column designed to inspire you to think!
What? Are you saying you DO think?
Are you sure about that? 😉
All kidding aside, this isn’t a knock.
The truth is, our lives are super busy, and most of the time, we’re just trying to hang on and make it through each day in one piece. (Right?)
So finding time to pause and just think (versus simply reacting to whatever is in front of us) can be a big challenge.
It’s also an absolutely critical skill to master, if you are committed to building a joyful, love-based, successful, satisfying business.
You see, way too often, I notice entrepreneurs and authors (and people in general) NOT thinking.
We build our businesses without ever stopping to consider if they are the ones we ought to be building.
We jump on the latest marketing craze without ever asking ourselves if it’s even something we want to be doing (let alone sustain long term).
We parrot back industry jargon without ever taking a moment to consider if we’re aligned with the words coming out of our mouths.
The transformation industry (an industry I’ve spent a lot of time in that includes coaches, personal/spiritual development teachers, and healers) is even more egregious, because the whole purpose of it is to help people better themselves … yet, the industry itself is full of marketing tactics that are designed to get you to STOP thinking and STOP feeling uncomfortable emotions. (More on this in later posts.)
In fact, the marketing tactics used in the transformation industry are typically designed to push us to take some sort of action, such as purchase something, WITHOUT pausing to think, in order to stop the uncomfortable feelings from coming up.
The irony is that, if this industry was aligned with what it proposes to teach, we would instead be encouraged to get quiet and THINK about whether we even WANT what’s being offered, before actually making the investment.
So, since inspiring people to think has to start somewhere, it might as well be with me.
What I’m going to write about here isn’t necessarily designed to persuade you or change your mind or get you to see the world the way I do.
Instead, I want you to start to really think, even if it’s only for a few minutes a day.
I want you to pause and check in to see if you’re even aligned with the words that come out of your mouth.
I want you to get clear on what owning a successful business means to you, and then make sure you’re actually on a path to fulfilling what your soul is calling you to do.
Because if you’re not—if your business is designed to do one thing while your soul is calling you to do another—you are setting yourself up for a lifetime of unhappiness, unfulfillment, and resentment.
Maybe you even wake up one day to realize you actually hate your business.
Maybe you then find yourself walking away from it altogether, or burning it down in a spectacular fashion.
But it won’t be your business’s fault, BECAUSE IT WAS NEVER SET UP TO DO WHAT YOUR SOUL IS CRYING FOR YOU TO DO.
So, if you’re ready to pause, to give yourself (and your business) the gift of getting quiet and purposefully thinking, then buckle up.
I have a lot to share.
Brian Morgan says
Sense & sensibility.
A refusal to play ball with the bull-merchants.
I think I’m going to enjoy this.