Is growing a business to 6- or 7-figures everything it's cracked up to be? The phrase "six-figure business" seems to be everywhere these days. It's on ads in your Facebook news feed. It's in emails you receive as a conscious entrepreneur. It's on the covers of books you browse on Amazon. Growing a big business is something to strive for, right? That six-figure mark is a … [Read more...] about [Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
5 Steps to Writing Effective Headlines in a Love-Based Way
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way
[Video] Flip It! Are Product Launches All That and a Bag of Chips?
If you've spent any time in the Internet Marketing space, you've likely heard an entrepreneur (or two) brag about how much money they made from a product launch. You may have heard: "It was a 6-figure launch." Or … "I filled my mastermind program in just three days." Or … "I made $50,000 in sales in a week!" And these things may be true. But how often do … [Read more...] about [Video] Flip It! Are Product Launches All That and a Bag of Chips?
3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
[Video] Flip It! Does Money Love Speed?
Money loves speed. If you hang out in the same entrepreneurial circles I have, you've likely heard this saying more than a few times. Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast. Fast. Fast. Fast. Because the faster you move … [Read more...] about [Video] Flip It! Does Money Love Speed?
2 Steps to Using the Law of Attraction Correctly and Attracting More Money
Are you as skeptical as I was that the Law of Attraction even works? (Growing up in Wisconsin and the daughter of a scientist, when I first heard of it, I thought it was pretty much a bunch of bull.) However, at the time when I was first introduced to the Law of Attraction, I was pretty desperate. I was trying all sorts of strategies to attract more money to my business, … [Read more...] about 2 Steps to Using the Law of Attraction Correctly and Attracting More Money
[Video] Flip It! Should You Go Big or Go Home?
What does it mean to go big or go home? Typically it means giving it your all. So, whatever it is you're doing -- playing a game, starting a business, writing a book, becoming an artist -- you're going big. Even more than that, you're doing whatever you can to grow as big as you can. It's not just enough to start a business, you want to grow a multi-million-dollar … [Read more...] about [Video] Flip It! Should You Go Big or Go Home?
A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
The product launch: it's a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful" product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales … [Read more...] about A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
[Video] Flip It! Is Email Marketing Dead?
If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?
Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing
If you're a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Well, one of the best ways to do that is to create a system for building your business, so you can reach more people. "Wait," you might be saying. "A system sounds so … systematic! I'm a conscious entrepreneur. I want to grow my business in a way … [Read more...] about Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing