Is growing a business to 6- or 7-figures everything it’s cracked up to be?
The phrase “six-figure business” seems to be everywhere these days. It’s on ads in your Facebook news feed. It’s in emails you receive as a conscious entrepreneur. It’s on the covers of books you browse on Amazon.
Growing a big business is something to strive for, right? That six-figure mark is a milestone in the life of every company, so it seems.
And maybe no one actually says it out loud, but if you were to mention that you’re perfectly content staying small, that you don’t want to grow a big business, people assume you’re playing small, or too afraid to get big, or of failing … afraid of something, right?
Bigger is better! MORE is more! Reach more people! Make a bigger impact! LIVE YOUR DREAM LIFE!
(Remember the Onceler in Dr. Suess’s The Lorax? “And I kept biggering and biggering and biggering and biggering!”)
Sure, that kind of success is great. It means you’re making money. It probably means you’re reaching more people, getting the word out there.
But is there another side to this coin?
As with most things, there IS!
As the Onceler found out, sometimes bigger isn’t better. (He ran out of Truffula trees to make his thneeds. When the trees were gone, so were the thneeds, and so were the customers.)
I’d love for you to watch this episode of Flip It! so you can decide for yourself how you want to be growing a business, whether you want to go big, OR keep things small.
After all, this is your journey, and you should enjoy it.
Go ahead and watch it now:
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)