If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
My Grandpa, who passed away a few years ago at 96 years old, was quite a character. Along with being a successful entrepreneur (he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years ago), he also had an incredible sense of humor. He just loved going against the grain. I learned so much from him, over the years, and as a tribute to his memory, I’m … [Read more...] about 3 Secrets I Learned From My Grandpa About Business Success
I admit it. I'm a recovering workaholic/perfectionist who suffers from superhero syndrome. I know I'll never be cured. But I can work on controlling it. (Right?) I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent, I'm thinking about starting a recovery group.) How about you? Are … [Read more...] about Quiz: Are You Working Yourself OUT of Business?
As a professional writer (copywriter, blogger, fiction and nonfiction book author), not only do I write a lot, but I also read a lot. In addition, I'm also committed to me becoming a better writer, so I'm constantly looking for ways I can up my game. One of the things I've noticed that sets the good/great writers apart from the “so-so” writers is rhythm—how the writing … [Read more...] about Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm
It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
Imagine you’re a romance writer who has dialed in your Facebook ads so well, you’re making GREAT money from your $5K monthly ad budget. All is humming along nicely until … You wake up one morning and Facebook has cancelled your ad account. Their only reason? They don’t agree with your “business model.” Their decision is “final.” No appeal option. Your full-time job … [Read more...] about Love-Based Thoughts: Are Your Marketing Eggs All in One Basket?
If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
Welcome to a new column designed to inspire you to think! What? Are you saying you DO think? Are you sure about that? ;) All kidding aside, this isn’t a knock. The truth is, our lives are super busy, and most of the time, we’re just trying to hang on and make it through each day in one piece. (Right?) So finding time to pause and just think (versus simply … [Read more...] about Welcome to Love-Based Thoughts
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing