It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
Imagine you’re a romance writer who has dialed in your Facebook ads so well, you’re making GREAT money from your $5K monthly ad budget. All is humming along nicely until … You wake up one morning and Facebook has cancelled your ad account. Their only reason? They don’t agree with your “business model.” Their decision is “final.” No appeal option. Your full-time job … [Read more...] about Love-Based Thoughts: Are Your Marketing Eggs All in One Basket?
If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
Welcome to a new column designed to inspire you to think! What? Are you saying you DO think? Are you sure about that? ;) All kidding aside, this isn’t a knock. The truth is, our lives are super busy, and most of the time, we’re just trying to hang on and make it through each day in one piece. (Right?) So finding time to pause and just think (versus simply … [Read more...] about Welcome to Love-Based Thoughts
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?
Let's start from the very beginning with the definition of an opt-in page. An opt in page is a page that, in exchange for a person’s contact information (typically an email address), gives access to some sort of gift or freebie. Why would you give something away for free? To build your subscriber email list—because having a list of ideal prospects you can email anytime … [Read more...] about [Infographic] 3 Keys for Crafting A Hot Opt-in Page That Converts
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
As a professional writer who has published multiple books along with maintaining two blogs, it's not uncommon for me to have to balance multiple writing projects every day. Whether it's promotional or article writing for myself or my clients, or working on my latest psychological thriller (yes, I write fiction, too), there's always something that needs to be written. While … [Read more...] about [Infographic] Conquer Multiple Writing Projects with Ease and Grace
When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important