A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence.
But, even more than that, leading with your book in your marketing efforts can be one of the most effective ways to promote your business.
Of course, when I say that, I don’t mean you should be posting “Buy my book!” on Facebook or Twitter all day. Not only is that a big time-waster, it doesn’t even work.
What you need is a solid plan to market your book in a way that doesn’t take a lot of extra time or energy away from all the other to-do’s in your business.
That’s why I’ve created this list of five hot ways you can market your book AND your business that are not only easy to implement in your other marketing efforts, but that will actually make you sound more credible and influential, too.
(The best part? They are all very inexpensive or free.)
A great way to promote your business is to lead with your book. These 5 tips are an easy way to implement your book into your biz marketing.
Let’s get started.
1. Podcast interviews (and other interviews).
Every time I’m interviewed on a podcast, I always sell books. In fact, in many cases, I sell more books then get opt ins for my free gift.
Podcast interviews are a great way for people to get to know you as a person and learn more about your work. If they like what they hear, they’ll likely want to dig deeper, which is where a book comes in. It’s a natural, unobtrusive upsell.
Plus, if you have a book, podcasters are even more interested in interviewing you. Win win!
2. Blog posts.
Blog posts are an awesome way to sell books, and they’re super easy to do. Basically, all you need to do is write some content, post it on your blog, and then end the content with a sentence or two that reference your book. (I.e., If you like what you’ve read here today, and want to go deeper, check out my book.)
Whallah! The blog post then actively promotes your book for you without you doing anything else. You can send that blog post to your email list (giving your email subscribers a chance to buy your book), or to your social media contacts (same thing), and of course, if you have any organic traffic flowing to your blog, those visitors will also then be exposed to your book.
This is basically the same as #2 above, except you’re providing content via video instead of in writing, which you can post on YouTube, Facebook, and/or your blog. You can also do a Facebook Live, if you’d prefer. One benefit of hosting a video is that you can hold up your book or position it so your viewers can see it. (Great for seeding.)
Many people think Pinterest is just another social networking platform. It actually isn’t. What it really is is a visual search engine.
People are on Pinterest looking for ideas, inspiration, and (yes) books. If you like to create fun, graphic posts featuring your book covers, posting on Pinterest can be a great way to continually market your book.
5. Amazon ads.
This is hands down my favorite way of continually making book sales.
Amazon has the largest database of buyers anywhere. You are only hanging out on Amazon if you’re looking to buy something.
So, why not advertise there?
Advertising on Amazon is also pretty cheap, because you pay for clicks, not impressions. (With Facebook, you pay for impressions, which is why your ads can get away from you.)
Of course, you can overpay for clicks if you’re not careful, which is why I just opened a brand-new course: Amazon for Business.
For a few dollars a day, you can buy yourself a lot of exposure on Amazon, and get yourself in front of buyers who would be interested in investing in your higher-end services.