If you're ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called "Not Happy with Your Marketing Results? Maybe You Haven't Picked the RIGHT Marketing Tactic for You" where I make the case that you should only start a new … [Read more...] about [Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business
Love-Based Marketing
Is YouTube on the Way Out?
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
[Video] Flip It! How Can You Make Something Go Viral?
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What's not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let's talk about the ramifications if you succeed in having something go viral. For most people, they … [Read more...] about [Video] Flip It! How Can You Make Something Go Viral?
Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
[Case Study] My Precise Strategy on How to Start a Blog
After all the mistakes I made with my first blog (aka my "starter" blog), I decided I needed a better plan for how to start a blog successfully. In fact, I would say knowing how to start a blog on the right foot is crucial. Even when you do everything correctly, it can still take months to start seeing results. And, if you don’t start out right, it will take even … [Read more...] about [Case Study] My Precise Strategy on How to Start a Blog
What I Learned from My Blog: 5 Mistakes I Made
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
My Big Marketing Campaign Success Story
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big Marketing Campaign Success Story
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
Product Launch Secrets: Are Product Launches Dead?
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?