But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called “Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You” where I make the case that you should only start a new marketing tactic if you commit to two things:
- You will consistently and frequently use it — and by consistently and frequently, I mean a minimum of once a week. (So, for instance, if you decide to start a blog, you commit to posting a minimum of one blog post a week.)
- You stick with this strategy for at least one year.
Now, the point of this marketing exercise isn’t to lock you into something you absolutely can’t stand. Clearly there are circumstances where stopping a marketing tactic or strategy is warranted. For instance, if you’re spending a ton of money on Facebook ads and getting zero return and are quickly going broke, yeah, you may want to reconsider.
But, what if you took option of quitting off the table? What if you decided no matter what, you were committing to this particular marketing tactic for one year? What if it was acceptable to tweak the strategy to improve your results, but you couldn’t quit for at least a year?
How does that feel?
Does it make you more cautious? For instance, maybe rather than jumping into this week’s hot new can’t-miss marketing strategy, you pause and consider if it’s something you actually can commit to frequently doing for at least a year?
Does it make you want to research the marketing tactic more? To see if it is a good fit for you and your specific business?
Does it make you not want to do any marketing at all? Because it’s way too scary to commit for a year?
Are you busy listing excuses in your head how this “wouldn’t work for you?” After all, you’re a creative soul! You can’t possibly commit to doing something for a year. You might get bored and uninspired and then your marketing would suck. No, you need to keep your options open. Besides, you’re busy. What if it takes more time and energy than you have? What if your kids get sick or something happens in your personal life? Or what if you realize you need a team and you can’t afford one?
Or, maybe, maybe, what’s coming up is something deeper and darker. Maybe you’ve failed before and you don’t want to set yourself up for failure again. Or maybe you don’t want to make that commitment to yourself because you have a history of breaking commitments and promises to yourself in the past and you don’t want to do it again.
Okay, so let me circle back to the point of this exercise, which actually isn’t to convince you to commit to regularly and frequently using a marketing tactic for a year. Yes, I do happen to believe that’s the best way to get results with your marketing, but that’s not the point.
The point is to see what comes up for you. Because, whatever you’re telling yourself right now and however you’re resisting is likely the reason you’re not as successful as you could be.
And, if you decide you’re ready to break this nasty little mindset block so you can step into your greatness, I invite you to actually commit to a marketing tactic for a year. And then do it. And see what comes up for you and what tries to stop you.
What I’m suggesting isn’t easy. But, if you choose to do it, it could end up being your biggest breakthrough yet.
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)