I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
Love-Based Marketing
The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
[Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
Is growing a business to 6- or 7-figures everything it's cracked up to be? The phrase "six-figure business" seems to be everywhere these days. It's on ads in your Facebook news feed. It's in emails you receive as a conscious entrepreneur. It's on the covers of books you browse on Amazon. Growing a big business is something to strive for, right? That six-figure mark is a … [Read more...] about [Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
5 Steps to Writing Effective Headlines in a Love-Based Way
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way
[Video] Flip It! Are Product Launches All That and a Bag of Chips?
If you've spent any time in the Internet Marketing space, you've likely heard an entrepreneur (or two) brag about how much money they made from a product launch. You may have heard: "It was a 6-figure launch." Or … "I filled my mastermind program in just three days." Or … "I made $50,000 in sales in a week!" And these things may be true. But how often do … [Read more...] about [Video] Flip It! Are Product Launches All That and a Bag of Chips?
3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
The product launch: it's a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful" product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales … [Read more...] about A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
[Video] Flip It! Is Email Marketing Dead?
If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?