I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020
Great ideas often happen when two or more other ideas collide to form something completely new. Think of those old chemistry movies we used to watch in school. Atoms floating around everywhere when two collide and bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or, maybe it just fizzled out, and nothing happened. Well, a similar … [Read more...] about Need a Great Idea? Feed Your Brain!
It's no secret that creating free content (no matter the form—written blog posts, videos, podcasts, etc.) is an awesome no-cost way to gain visibility, build your credibility, grow your community, and attract paying clients. But for a lot of folks, this is one of those "easier-said-than-done" strategies. So today, I'm sharing three tips to help you easily and quickly craft … [Read more...] about 3 Tips to Creating Content That Sells
According to Julia Cameron, author of The Artist's Way, the fear of being a bad speller is remarkably common in people who want to write but are blocked creatively. It doesn’t matter that the fear is irrational; it doesn't matter that every single word-processing program out there comes with a spell checker these days. Regardless, the fear of not being able to spell still … [Read more...] about Is a Fear of Spelling Keeping You From Success?
According to one definition of “creativity,” creative people will look at the same thing everyone else does, yet see something completely different. But what happens when creatives run into roadblocks? It’s sure to happen, as it does with everyone. Maybe it's just not possible to see something different. Maybe you've been focusing on a problem for so long, it becomes … [Read more...] about Change Your Perspective, Change Your Results
Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy
I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?
Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
As a professional writer (copywriter, blogger, fiction and nonfiction book author), not only do I write a lot, but I also read a lot. In addition, I'm also committed to me becoming a better writer, so I'm constantly looking for ways I can up my game. One of the things I've noticed that sets the good/great writers apart from the “so-so” writers is rhythm—how the writing … [Read more...] about Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm