After all the mistakes I made with my first blog (aka my "starter" blog), I decided I needed a better plan for how to start a blog successfully. In fact, I would say knowing how to start a blog on the right foot is crucial. Even when you do everything correctly, it can still take months to start seeing results. And, if you don’t start out right, it will take even … [Read more...] about [Case Study] My Precise Strategy on How to Start a Blog
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2
Ahhh -- writer's block. The scourge of writers and entrepreneurs everywhere. There's so much you need to get done -- and yet, nothing is being accomplished. It's a horrible feeling. So, before I get into some ways of overcoming writer's block, I want to start with how I personally view writer's block. You see, I don't actually think it's something that is necessarily … [Read more...] about [Video] Flip It! How Can I Overcome Writer’s Block?
Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1