Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy … [Read more...] about 3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)
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3 Myths About Word of Mouth Marketing That May Be Hurting Your Business
Word of mouth marketing. It’s like the Holy Grail of marketing. Every entrepreneur talks about it. Dreams about it. And why wouldn't we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger. It’s possible, right? I mean, we hear stories from other business owners and entrepreneurs who dismissively say … [Read more...] about 3 Myths About Word of Mouth Marketing That May Be Hurting Your Business
Email Writing Tips for Effective Emails, Part 2
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2
Tips for Writing an Effective Email, Part 1
Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1
[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?
Full disclosure -- mistakes are VERY common, especially when you're first starting a business. I personally have made more mistakes than I can even remember. And, I've noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things. Let me give you an example. When you're first starting a business, … [Read more...] about [Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?
3 Keys to Creating More Freedom in Your Business
Raise your hand if you started your business because you wanted freedom. Maybe it's time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose. Now, raise your hand if what you ended up with is the exact opposite of freedom. Maybe you feel like your business has taken over your life. You never have time … [Read more...] about 3 Keys to Creating More Freedom in Your Business
Want More Clients? Here’s My Love-Based Getting Clients Checklist
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist
[Video] Flip It! How Do You Know If You Should Quit?
"I quit." Every entrepreneur I've ever known has fantasied at one time or another about quitting. (Yes, even the super successful ones.) But, fantasy is one thing. What happens when you're in the middle of the mess -- working your fingers to the bone every day with no guarantee the work you're slaving over will actually turn into the success you're hoping and dreaming and … [Read more...] about [Video] Flip It! How Do You Know If You Should Quit?
Stuck? 3 Tips to Bust Though and Have a Business Breakthrough
As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough). The business plateau occurs when you're making progress in your business -- you've achieved some level of success, and you're focused on continuing … [Read more...] about Stuck? 3 Tips to Bust Though and Have a Business Breakthrough
[Video] The Story Behind the Story: “Love-Based Online Marketing” book
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book