It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
business owner
[Video] Flip It! Should You Fake It Until You Make It?
Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves? Let me start by sharing what happened on an episode of the show, "So You Think You Can Dance." (Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It's about mindset and success!) In case you don't know, "So You Think You … [Read more...] about [Video] Flip It! Should You Fake It Until You Make It?
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
[Video] The Story Behind the Story — “Love-Based Copywriting Method”
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
[Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
Is growing a business to 6- or 7-figures everything it's cracked up to be? The phrase "six-figure business" seems to be everywhere these days. It's on ads in your Facebook news feed. It's in emails you receive as a conscious entrepreneur. It's on the covers of books you browse on Amazon. Growing a big business is something to strive for, right? That six-figure mark is a … [Read more...] about [Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”
Over the years, I've seen way too many entrepreneurs build businesses they didn't love (nor did those businesses love them back). I began to see how important it is to know how to start a business you love. (After all, this isn't information that's taught in any business school.) And what better way to share that wisdom than in a book. Of course, it made perfect sense to … [Read more...] about [Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”