Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
business strategy
My Big Marketing Campaign Success Story
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big Marketing Campaign Success Story
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
Supercharge Your Gratitude Practice and Grow Your Business Fast
How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you're grateful for. Now, I'm not saying that's not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don't have is a good thing. But, the problem with that gratitude … [Read more...] about Supercharge Your Gratitude Practice and Grow Your Business Fast
What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)
If you're an entrepreneur for long enough, you'll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two. That's normal. Pretty much every successful entrepreneur I know has fantasized about leaving his or her business, and running off to live in a grass hut on a beach somewhere. But, that doesn't mean you should … [Read more...] about What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)
Feel Like “Burning Down” Your Business? Read This. (Part 1)
Recently, a famous entrepreneur in the transformation industry apparently advised a room full of beginning and “wanna-be” entrepreneurs that one of the secrets to business success is to "burn it all down." I wasn't personally in the room, but even if it didn't happen precisely the way it was described to me, there are a few good teaching points I think are worth talking … [Read more...] about Feel Like “Burning Down” Your Business? Read This. (Part 1)
[Checklist] How to Grow Your Online Social Influence
One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence. After all, when you have a strong online social influence, you've built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. … [Read more...] about [Checklist] How to Grow Your Online Social Influence
3 Myths About Word of Mouth Marketing That May Be Hurting Your Business
Word of mouth marketing. It’s like the Holy Grail of marketing. Every entrepreneur talks about it. Dreams about it. And why wouldn't we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger. It’s possible, right? I mean, we hear stories from other business owners and entrepreneurs who dismissively say … [Read more...] about 3 Myths About Word of Mouth Marketing That May Be Hurting Your Business
5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy
When you're an entrepreneur, it's so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse). But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur. For instance, while traditional business models are rooted in goals and action and competition, feminine … [Read more...] about 5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy