(Check out Part 1 right here.) One of the fastest ways to transform your website and marketing materials to attract your ideal clients like magnets is to add in your personality. (And yes, this applies even if your goal is to build a business bigger than you, personally—your personality is still important. No matter what, people want to do business with people … not … [Read more...] about The Importance of Personality Part 2: Let’s Add It to Your Writing
The Importance of Personality Part 1: Is Your Website Dreadful?
As a marketing expert, there’s one thing that makes me cringe again and again: Dreadful websites. And I don’t mean “ugly,” when I use the word “dreadful.” They can be pretty enough. They can have very nice graphics, and artfully placed (while sparse) copy. So, why do I say, “dreadful”? Because, despite being pretty, they have absolutely no personality. Boring … [Read more...] about The Importance of Personality Part 1: Is Your Website Dreadful?
3 Ways to Put a Fresh Spin on Old Marketing Concepts
Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
5 Hot Ways to Market Your Book (and Your Biz) in 2020
I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020
7 Reasons to Get Creative with Your Marketing RIGHT Now
While it's true there is never a bad time to get creative with your marketing, I would argue that it's even more important to do so right now. How important? It's so important I'll give you not 1, not 2 but 7 reasons. Let's get started. 1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when … [Read more...] about 7 Reasons to Get Creative with Your Marketing RIGHT Now
Case Study: Low-Cost, Out-of-the-Box Marketing Ideas
Have you ever noticed how high school sports take on an even bigger importance in communities without big universities? That's what it's like where I live. But like everywhere else in the country, our high school sports teams are always looking for ways to make a few extra bucks. Enter the high school baseball sponsorship program. For a nominal fee (really nominal), … [Read more...] about Case Study: Low-Cost, Out-of-the-Box Marketing Ideas
Copywriting 101: How to Seal The Deal
It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal
10 Tips to Make Your Marketing More Creative (and More Successful)
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)