Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing
ideal client
Quiz: Where Is Your Marketing Message Hanging Out?
Is your marketing message dancing in the spotlight, or cowering by the punch table? Take this quiz to find out. 1. Overall, you would describe your marketing as: A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to … [Read more...] about Quiz: Where Is Your Marketing Message Hanging Out?
3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
SEO Basics: How to Use Keyword Research to Grow Your Business
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)
Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy … [Read more...] about 3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)
Want More Clients? Here’s My Love-Based Getting Clients Checklist
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist
How to Craft a Compelling Message That Gets You Results
When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? You're spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they're falling on deaf ears? No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects … [Read more...] about How to Craft a Compelling Message That Gets You Results
Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?