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love-based business

[Video] Flip It! Should You Fake It Until You Make It?

April 15, 2017 by Michele PW 1 Comment

Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves? Let me start by sharing what happened on an episode of the show, "So You Think You Can Dance." (Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It's about mindset and success!) In case you don't know, "So You Think You … [Read more...] about [Video] Flip It! Should You Fake It Until You Make It?

[Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?

April 8, 2017 by Michele PW Leave a Comment

Is growing a business to 6- or 7-figures everything it's cracked up to be? The phrase "six-figure business" seems to be everywhere these days. It's on ads in your Facebook news feed. It's in emails you receive as a conscious entrepreneur. It's on the covers of books you browse on Amazon. Growing a big business is something to strive for, right? That six-figure mark is a … [Read more...] about [Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?

5 Steps to Writing Effective Headlines in a Love-Based Way

April 3, 2017 by Michele PW 2 Comments

Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way

[Video] Flip It! Are Product Launches All That and a Bag of Chips?

April 1, 2017 by Michele PW 1 Comment

If you've spent any time in the Internet Marketing space, you've likely heard an entrepreneur (or two) brag about how much money they made from a product launch. You may have heard: "It was a 6-figure launch." Or … "I filled my mastermind program in just three days." Or … "I made $50,000 in sales in a week!" And these things may be true. But how often do … [Read more...] about [Video] Flip It! Are Product Launches All That and a Bag of Chips?

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

March 27, 2017 by Michele PW 18 Comments

Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

[Video] Flip It! Does Money Love Speed?

March 25, 2017 by Michele PW 1 Comment

Money loves speed. If you hang out in the same entrepreneurial circles I have, you've likely heard this saying more than a few times. Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast. Fast. Fast. Fast. Because the faster you move … [Read more...] about [Video] Flip It! Does Money Love Speed?

[Video] Flip It! Should You Go Big or Go Home?

March 18, 2017 by Michele PW Leave a Comment

What does it mean to go big or go home? Typically it means giving it your all. So, whatever it is you're doing -- playing a game, starting a business, writing a book, becoming an artist -- you're going big. Even more than that, you're doing whatever you can to grow as big as you can. It's not just enough to start a business, you want to grow a multi-million-dollar … [Read more...] about [Video] Flip It! Should You Go Big or Go Home?

[Video] Flip It! Is Email Marketing Dead?

March 11, 2017 by Michele PW 4 Comments

If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?

[Video] Flip It: Can Flipping Your Perspective Get You Everything You Want?

March 4, 2017 by Michele PW 58 Comments

Is your perspective (i.e. how you perceive things) keeping you stuck? That's the question my new Web TV show "Flip It!" explores. But first, what does this mean exactly? Well, in a lot of cases, we get stuck in our own beliefs or stories and can't move forward. So, for instance, some examples of beliefs or stories that hold us back could be something like "I'm terrible … [Read more...] about [Video] Flip It: Can Flipping Your Perspective Get You Everything You Want?

Why Good Self-Care Equals Good Business

February 13, 2017 by Michele PW 4 Comments

If you're anything like I once was, you've got your nose to the grindstone as you work to reach the goals you've set for 2017, which also likely means your self-care has ended up right at the bottom of the to-do list. Again. The "old me" would be right there with you. I always pushed myself to the brink of exhaustion (and sometimes right over that edge). Rather than … [Read more...] about Why Good Self-Care Equals Good Business

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