• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Home
  • Services
  • Love-Based Publishing
  • About
  • Fiction

Business, Writing, Love

Join the Movement! Build a Biz You Love AND That Loves You Back!

  • Love-Based Business
    • Love-Based Business Models
    • Love-Based Marketing
    • Love-Based Selling
  • Love-Based Writing
    • Love-Based Books
    • Love-Based Copywriting
    • Love-Based Creativity
    • Writing Journey
  • Love-Based Success
    • Love-Based Goals
    • Love-Based Mindset
    • Love-Based Money
    • Love-Based Thoughts

marketing copy

10 Things to Consider Before Launching a Writing Business

January 29, 2021 by Michele PW Leave a Comment

Ready to ‘take the plunge’ into full-time freelancing? Although the following ten tips are geared toward copywriters, they contain information that can benefit any writer, especially when it comes to getting your new writing business started on the path to success. Tip 1. Write your goals on paper. You know that old saying—“If you don’t know where you’re going, any … [Read more...] about 10 Things to Consider Before Launching a Writing Business

7 Tips for Launching a Copywriting Business

December 25, 2020 by Michele PW 1 Comment

If you love writing, you may be considering launching a copywriting business to combine your passion with your income. If so, here are seven tips to help you get it off the ground. (And the best part? Many of these will work to launch or grow a variety of service-based businesses.) 1. Assemble a portfolio. It’s difficult for most people to hire a professional … [Read more...] about 7 Tips for Launching a Copywriting Business

Copywriting 101: How to Seal The Deal

July 17, 2019 by Michele PW Leave a Comment

It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal

The Secret to Writing Memorable Copy

June 25, 2019 by Michele PW Leave a Comment

Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy

3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)

May 15, 2019 by Michele PW Leave a Comment

If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)

3 Writing Tips to Add Your Personality to Your Writing

February 20, 2019 by Michele PW 1 Comment

As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing

How to Add Magic to Your Marketing with the Power of Story

May 2, 2018 by Michele PW Leave a Comment

Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story

Hiring the Right Copywriter for You: Best Practices

March 27, 2018 by Michele PW 3 Comments

One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

August 20, 2017 by Michele PW 2 Comments

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

Want More Clients? Here’s My Love-Based Getting Clients Checklist

June 28, 2017 by Michele PW 2 Comments

Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist

Next Page »

Primary Sidebar

Free Writer’s Toolkit

Search this Site

Books

  • Love-Based Online Marketing
  • Love-Based Copywriting System

Love-Based Biz Store

Recent Posts

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help)
  • 10 Things to Consider Before Launching a Writing Business
  • How to Succeed as a Writer
  • A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
  • How the Pandemic Helped Me Stop Worrying and Start Writing
  • 7 Tips for Launching a Copywriting Business
  • The Importance of Personality Part 2: Let’s Add It to Your Writing
  • The Importance of Personality Part 1: Is Your Website Dreadful?
  • 4 Ways to Creatively Power Up Your Marketing
  • Quiz: Where Is Your Marketing Message Hanging Out?

Categories

  • Flip It! Web TV
  • Love-Based Books
  • Love-Based Business
  • Love-Based Business Models
  • Love-Based Copywriting
  • Love-Based Creativity
  • Love-Based Goals
  • Love-Based Marketing
  • Love-Based Mindset
  • Love-Based Money
  • Love-Based Selling
  • Love-Based Success
  • Love-Based Thoughts
  • Love-Based Writing

Recent Comments

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help) - on Quiz: Are You Working Yourself OUT of Business?
  • 10 Things to Consider Before Launching a Writing Business - on 7 Tips for Launching a Copywriting Business
  • Puteri Nor Hamidar Binti Megat Salleh on How to Succeed as a Writer
  • How the Pandemic Helped Me Stop Worrying and Start Writing - on Your Step-by-Step Guide to Writing a Book During a Global Pandemic
  • 7 Tips for Launching a Copywriting Business - Business, Writing, Love on Calling All Writers! 10 Reasons to Consider Copywriting.

© 2008 – 2019 &middot Creative Concepts & Copywriting dba Michele PW — Privacy Policy

Just enter your name and email and I’ll send you your checklist!