Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
marketing tips
5 Hot Ways to Market Your Book (and Your Biz) in 2020
I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020
7 Reasons to Get Creative with Your Marketing RIGHT Now
While it's true there is never a bad time to get creative with your marketing, I would argue that it's even more important to do so right now. How important? It's so important I'll give you not 1, not 2 but 7 reasons. Let's get started. 1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when … [Read more...] about 7 Reasons to Get Creative with Your Marketing RIGHT Now
Copywriting 101: How to Seal The Deal
It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal
10 Tips to Make Your Marketing More Creative (and More Successful)
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)
3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
[Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
I’ve been knocking around the online industry for well over a decade, and none of the marketing mistakes I bring up in this post are new. But it IS important. So, I thought I’d create a handy little cheat sheet for you to use every time you’re feeling stuck. Fortunately (or unfortunately, depending on how you look at it), many marketing-related challenges can be … [Read more...] about [Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
3 Writing Tips to Add Your Personality to Your Writing
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
[Infographic] 5 Steps to Creating a Responsive Subscriber Email List
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a little … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
Market Saturation: How to Get the Competitive Advantage over Your Competition
Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition