Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
marketing tips
A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
How to Add Magic to Your Marketing with the Power of Story
Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story
Marketing Problem? The Surprising Reasons You’re Not Making Money
It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons You’re Not Making Money
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Is YouTube on the Way Out?
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
[Case Study] My Precise Strategy on How to Start a Blog
After all the mistakes I made with my first blog (aka my "starter" blog), I decided I needed a better plan for how to start a blog successfully. In fact, I would say knowing how to start a blog on the right foot is crucial. Even when you do everything correctly, it can still take months to start seeing results. And, if you don’t start out right, it will take even … [Read more...] about [Case Study] My Precise Strategy on How to Start a Blog
My Big Marketing Campaign Success Story
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big Marketing Campaign Success Story