If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Download this Episode Times Have Changed, but the Principles Are Still the Same – It’s All About Relationships. In this episode, Michele interviews Diane Conklin. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media, and message to get maximum results from their marketing … [Read more...] about Episode 85 – Diane Conklin on Love-Based Money with Michele PW
The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story