• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Home
  • Services
  • Love-Based Publishing
  • About
  • Fiction

Business, Writing, Love

Join the Movement! Build a Biz You Love AND That Loves You Back!

  • Love-Based Business
    • Love-Based Business Models
    • Love-Based Marketing
    • Love-Based Selling
  • Love-Based Writing
    • Love-Based Books
    • Love-Based Copywriting
    • Love-Based Creativity
    • Writing Journey
  • Love-Based Success
    • Love-Based Goals
    • Love-Based Mindset
    • Love-Based Money
    • Love-Based Thoughts

sales

What the Movie “The Prestige” Can Teach You About Copywriting

September 26, 2019 by Michele PW Leave a Comment

Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting

[Making an Offer] Are You Making “Mushy” Offers?

February 6, 2019 by Michele PW 1 Comment

One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?

[Infographic] 5 Steps to Creating a Responsive Subscriber Email List

January 3, 2019 by Michele PW Leave a Comment

I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a little … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List

Sell More with Love: Why Fear-Based Marketing Works

June 27, 2018 by Michele PW 1 Comment

If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works

Marketing Problem? The Surprising Reasons You’re Not Making Money

April 17, 2018 by Michele PW Leave a Comment

It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons You’re Not Making Money

[Your Sales Process] Are You Assuming the Yes or Assuming the No?

March 6, 2018 by Michele PW 1 Comment

Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?

[Video] Flip It! I Can’t Sell Because I Hate Selling!

October 1, 2017 by Michele PW Leave a Comment

There's just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something. Because if you're not selling something -- your time, your expertise, a product, a book, an opportunity, SOMETHING -- you're not making any money. And that kind of defeats the whole purpose of having a business. (Not only that, if you're not selling … [Read more...] about [Video] Flip It! I Can’t Sell Because I Hate Selling!

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

August 20, 2017 by Michele PW 2 Comments

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

April 17, 2017 by Michele PW 2 Comments

I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

March 13, 2017 by Michele PW 5 Comments

The product launch: it's a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful" product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales … [Read more...] about A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

Next Page »

Primary Sidebar

Free Writer’s Toolkit

Search this Site

Books

  • Love-Based Online Marketing
  • Love-Based Copywriting System

Love-Based Biz Store

Recent Posts

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help)
  • 10 Things to Consider Before Launching a Writing Business
  • How to Succeed as a Writer
  • A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
  • How the Pandemic Helped Me Stop Worrying and Start Writing
  • 7 Tips for Launching a Copywriting Business
  • The Importance of Personality Part 2: Let’s Add It to Your Writing
  • The Importance of Personality Part 1: Is Your Website Dreadful?
  • 4 Ways to Creatively Power Up Your Marketing
  • Quiz: Where Is Your Marketing Message Hanging Out?

Categories

  • Flip It! Web TV
  • Love-Based Books
  • Love-Based Business
  • Love-Based Business Models
  • Love-Based Copywriting
  • Love-Based Creativity
  • Love-Based Goals
  • Love-Based Marketing
  • Love-Based Mindset
  • Love-Based Money
  • Love-Based Selling
  • Love-Based Success
  • Love-Based Thoughts
  • Love-Based Writing

Recent Comments

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help) - on Quiz: Are You Working Yourself OUT of Business?
  • 10 Things to Consider Before Launching a Writing Business - on 7 Tips for Launching a Copywriting Business
  • Puteri Nor Hamidar Binti Megat Salleh on How to Succeed as a Writer
  • How the Pandemic Helped Me Stop Worrying and Start Writing - on Your Step-by-Step Guide to Writing a Book During a Global Pandemic
  • 7 Tips for Launching a Copywriting Business - Business, Writing, Love on Calling All Writers! 10 Reasons to Consider Copywriting.

© 2008 – 2019 &middot Creative Concepts & Copywriting dba Michele PW — Privacy Policy

Just enter your name and email and I’ll send you your checklist!